Contents<\/p>

1<\/span> \u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9<\/a><\/li>
2<\/span> \u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a><\/li>
3<\/span> \u30c7\u30fc\u30bf\u5206\u6790\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6700\u9069\u5316<\/a><\/li>
4<\/span> \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565<\/a><\/li>
5<\/span> \u7d50\u8ad6<\/a><\/li><\/ul><\/div>\n
\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9<\/span><\/h2>\n
\u307e\u305a\u6ce8\u76ee\u3059\u3079\u304d\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u304a\u3051\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u91cd\u8981\u6027\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306f\u81ea\u5206\u306b\u5408\u3063\u305f\u60c5\u5831\u3092\u6c42\u3081\u3066\u304a\u308a\u3001\u7121\u95a2\u4fc2\u306a\u5e83\u544a\u306b\u306f\u53cd\u5fdc\u3057\u306b\u304f\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u4f01\u696d\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u3088\u308a\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306bAI\u6280\u8853\u3092\u6d3b\u7528\u3057\u305f\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u304c\u666e\u53ca\u3057\u3066\u304a\u308a\u3001\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u77ed\u6642\u9593\u3067\u51e6\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Netflix\u3084Spotify\u306a\u3069\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u8074\u5c65\u6b74\u304b\u3089\u500b\u5225\u306e\u304a\u3059\u3059\u3081\u3092\u751f\u6210\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u3001\u77ed\u5c3a\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4eba\u6c17\u3082\u5897\u3057\u3066\u304a\u308a\u3001\u7279\u306b\u82e5\u3044\u4e16\u4ee3\u304c\u597d\u3080\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u4e57\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3088\u308a\u591a\u304f\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002TikTok\u3084Instagram Reels\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u3001\u77ed\u3044\u6642\u9593\u3067\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u52a0\u3048\u3066\u3001\u65b0\u305f\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u53c2\u52a0\u578b\u306e\u4f53\u9a13\u3092\u6f14\u51fa\u3059\u308b\u3053\u3068\u3082\u6709\u52b9\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001TikTok\u3067\u306f\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u30c1\u30e3\u30ec\u30f3\u30b8\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u8b58\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u540c\u6642\u306b\u5f97\u3089\u308c\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u6210\u529f\u4e8b\u4f8b\u3068\u3057\u3066\u6319\u3052\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u5354\u696d\u3082\u3001\u6709\u52b9\u306a\u6226\u7565\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306f\u7279\u5b9a\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5185\u3067\u306e\u5f71\u97ff\u529b\u304c\u5f37\u3044\u305f\u3081\u3001\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u81ea\u7136\u306b\u5e83\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5b9f\u969b\u3001\u591a\u304f\u306e\u4f01\u696d\u306f\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3088\u3063\u3066\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3084\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/span><\/h2>\n
\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u904b\u7528\u306e\u6838\u3068\u306a\u308b\u8981\u7d20\u3067\u3059\u3002\u4f01\u696d\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u5fc5\u8981\u3068\u3055\u308c\u308b\u5177\u4f53\u7684\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u60c5\u5831\u3060\u3051\u3067\u306a\u304f\u3001\u5fc3\u7406\u7684\u8981\u56e0\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3082\u8003\u616e\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n
\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u8da3\u5473\u3084\u55dc\u597d\u306b\u3088\u3063\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306b\u5408\u3063\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u624b\u6cd5\u306b\u3088\u3063\u3066\u3001\u4e00\u90e8\u306e\u6d88\u8cbb\u8005\u306b\u306f\u9ad8\u7d1a\u5fd7\u5411\u306e\u5546\u54c1\u3001\u4e00\u90e8\u306b\u306f\u7d4c\u6e08\u7684\u306a\u9078\u629e\u80a2\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u306e\u3088\u3046\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u884c\u52d5\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u6280\u8853\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30b7\u30b9\u30c6\u30e0\u304c\u6d3b\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u304b\u3089\u6d88\u8cbb\u8005\u7406\u89e3\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n
\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4e00\u5ea6\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u518d\u5ea6\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u306e\u624b\u6cd5\u3067\u306f\u672a\u6210\u7d04\u8005\u3092\u5f15\u304d\u623b\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u591a\u304f\u306e\u5834\u5408\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u5730\u57df\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3082\u91cd\u8981\u3067\u7279\u5b9a\u5730\u57df\u306b\u4f4f\u3080\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u5730\u57df\u7279\u6709\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c55\u958b\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u660e\u78ba\u5316\u3059\u308b\u3053\u3068\u306f\u3001\u9ad8\u3044ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3082\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5c0f\u58f2\u696d\u8005\u306f\u5730\u57df\u9650\u5b9a\u30af\u30fc\u30dd\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u5730\u57df\u5185\u3067\u306e\u96c6\u5ba2\u529b\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u307e\u305f\u6d88\u8cbb\u8005\u3068\u306e\u63a5\u70b9\u3092\u6301\u3064\u305f\u3081\u306b\u306f\u5404\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u3088\u3063\u3066\u597d\u307f\u3084\u8cfc\u8cb7\u50be\u5411\u306b\u3082\u6ce8\u610f\u3057\u306a\u304c\u3089\u30d5\u30ec\u30ad\u30b7\u30d6\u30eb\u306b\u6226\u7565\u3092\u898b\u76f4\u3059\u59ff\u52e2\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n
\u30c7\u30fc\u30bf\u5206\u6790\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6700\u9069\u5316<\/span><\/h2>\n
\u6b21\u306b\u91cd\u8981\u306a\u306e\u304c\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u3067\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u65bd\u5f8c\u306b\u306f\u5fc5\u305a\u7d50\u679c\u8a55\u4fa1\u3068\u305d\u306e\u30c7\u30fc\u30bf\u57fa\u3065\u304f\u6b21\u56de\u6226\u7565\u898b\u76f4\u3057\u4f5c\u696d\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n
KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306e\u8a2d\u5b9a\uff1a\u3069\u306e\u6307\u6a19\u304c\u6210\u529f\u793a\u3059\u304b\u660e\u78ba\u306b\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u30af\u30ea\u30c3\u30af\u7387\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u5177\u4f53\u6570\u5024\u76ee\u6a19\u8a2d\u3051\u308b\u3053\u3068\u3067\u9032\u6357\u72b6\u6cc1\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u6307\u6a19\u8a2d\u5b9a\u306f\u7d99\u7d9a\u6539\u5584\u6d3b\u52d5\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
A\/B\u30c6\u30b9\u30c8\uff1a\u5e83\u544a\u6587\u3084\u753b\u50cf\u306a\u3069\u7570\u306a\u308b\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u30c6\u30b9\u30c8\u3057\u3001\u305d\u306e\u7d50\u679c\u304b\u3089\u6700\u3082\u52b9\u679c\u7684\u8981\u7d20\u898b\u3064\u3051\u51fa\u3057\u307e\u3059\u3002\u3053\u306e\u624b\u6cd5\u306b\u3088\u3063\u3066\u5c0f\u3055\u306a\u5909\u66f4\u3067\u3082\u5927\u304d\u306a\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305fA\/B\u30c6\u30b9\u30c8\u7d50\u679c\u304b\u3089\u5f97\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u65b0\u3057\u3044\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6226\u7565\u306b\u3082\u5f71\u97ff\u4e0e\u3048\u308b\u305f\u3081\u975e\u5e38\u306b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
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\u7d50\u8ad6<\/span><\/h2>\n
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\u200b<\/p>\n
\n
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2023\u5e74\u304b\u3089\u6d3b\u6cc1\u306b\u306a\u3063\u305fSNS\u624b\u6cd5\u3092\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1f
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<\/figcaption><\/figure>\n
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