Contents<\/p>

1<\/span> \u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790\u65b9\u6cd5<\/a><\/li>
2<\/span> \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8a55\u4fa1<\/a><\/li>
3<\/span> \u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7cbe\u7dfb\u5316\u3068\u6700\u9069\u5316<\/a><\/li>
4<\/span> \u5b9f\u969b\u306e\u4e8b\u4f8b\u3068\u6210\u529f\u8981\u56e0<\/a><\/li>
5<\/span> \u7d50\u8ad6<\/a><\/li><\/ul><\/div>\n
\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790\u65b9\u6cd5<\/span><\/h2>\n
\u5e83\u544a\u904b\u7528\u306e\u52b9\u7387\u5316\u306b\u306f\u3001\u307e\u305a\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306f\u975e\u5e38\u306b\u591a\u304f\u306e\u30c7\u30fc\u30bf\u3092\u751f\u6210\u3059\u308b\u305f\u3081\u3001\u305d\u308c\u3089\u3092\u3044\u304b\u306b\u6d3b\u7528\u3059\u308b\u304b\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u57fa\u672c\u3067\u3059\u3002<\/p>\n
1. \n
  \u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\uff1a\u9867\u5ba2\u304c\u751f\u6daf\u3067\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u3002<\/p>\n<\/li>\n<\/ol>\n
  \u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306f\u3001Google Analytics\u3084Facebook Analytics\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u5206\u6790\u624b\u6cd5\u3068\u3057\u3066\u306f\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5c0e\u5165\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u4e88\u6e2c\u5206\u6790\u3092\u901a\u3058\u3066\u5c06\u6765\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u50be\u5411\u3092\u898b\u8fbc\u3080\u3053\u3068\u3067\u3001\u4e0d\u6cc1\u671f\u3067\u3082\u6301\u7d9a\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u6301\u7d9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u306f\u3001\u5358\u7d14\u306a\u96c6\u8a08\u3060\u3051\u3067\u306a\u304f\u3001\u50be\u5411\u3084\u76f8\u95a2\u95a2\u4fc2\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u7279\u5b9a\u306e\u6642\u9593\u5e2f\u3067\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u306e\u76f8\u95a2\u3092\u898b\u308b\u3053\u3068\u3067\u52b9\u679c\u7684\u306a\u5e83\u544a\u914d\u4fe1\u6642\u9593\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u5730\u57df\u5225\u3084\u30c7\u30d0\u30a4\u30b9\u5225\u306b\u30c7\u30fc\u30bf\u3092\u5206\u3051\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u5e02\u5834\u7279\u6027\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u628a\u63e1\u3057\u3001\u305d\u306e\u7d50\u679c\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u52a0\u3048\u3066\u3001\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3059\u308b\u305f\u3081\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30c7\u30fc\u30bf\u3082\u53ce\u96c6\u3057\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n
  \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8a55\u4fa1<\/span><\/h2>\n
  \u6b21\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8a55\u4fa1\u3067\u3059\u3002\u5404\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u5b9a\u671f\u7684\u306b\u8a55\u4fa1\u3057\u3001\u305d\u306e\u7d50\u679c\u3092\u57fa\u306b\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u305d\u306e\u969b\u306b\u306f\u4ee5\u4e0b\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u8e0f\u3080\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n
  \n
  \n
  KPI\u306e\u8a2d\u5b9a\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u524d\u306b\u9054\u6210\u3059\u3079\u304d\u6307\u6a19\uff08KPI\uff09\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30af\u30ea\u30c3\u30af\u7387\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u3067\u3059\u3002<\/p>\n<\/li>\n
  \n
  \u5b9a\u671f\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u65bd\u4e2d\u306f\u5b9a\u671f\u7684\u306b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8abf\u6574\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<\/li>\n
  \n
  A\/B\u30c6\u30b9\u30c8\uff1a\u7570\u306a\u308b\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a2d\u5b9a\u306b\u3064\u3044\u3066A\/B\u30c6\u30b9\u30c8\u3092\u884c\u3044\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u52b9\u679c\u7684\u304b\u6bd4\u8f03\u3057\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u3088\u3063\u3066\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u7406\u89e3\u3082\u6df1\u307e\u308a\u3001\u6b21\u56de\u4ee5\u964d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3082\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n
  \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8a55\u4fa1\u306b\u306f\u5358\u306a\u308b\u7d50\u679c\u5206\u6790\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u80cc\u666f\u3068\u306a\u308b\u8981\u56e0\u3082\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u6025\u6fc0\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u4f4e\u4e0b\u304c\u3042\u3063\u305f\u5834\u5408\u3001\u305d\u306e\u539f\u56e0\u3068\u3057\u3066\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u304d\u3084\u5e02\u5834\u5168\u4f53\u306e\u30c8\u30ec\u30f3\u30c9\u5909\u5316\u306a\u3069\u3082\u898b\u9003\u3055\u306a\u3044\u3088\u3046\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002\u3055\u3089\u306b\u3001\u81ea\u793e\u5185\u5916\u304b\u3089\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d7\u3051\u53d6\u308a\u3001\u305d\u308c\u3089\u306e\u610f\u898b\u3082\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u8996\u70b9\u304b\u3089\u6539\u5584\u7b56\u3092\u6a21\u7d22\u3059\u308b\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u307e\u305f\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u304b\u3089\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8a55\u4fa1\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u591a\u69d8\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u304b\u3089\u5f97\u305f\u60c5\u5831\u306e\u7d71\u5408\u3082\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u8a00\u53ca\u6570\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30ec\u30d3\u30e5\u30fc\u306a\u3069\u3082\u8003\u616e\u3057\u3001\u305d\u308c\u3089\u3068\u65e2\u5b58KPI\u3068\u306e\u95a2\u9023\u6027\u3092\u898b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3088\u308a\u5305\u62ec\u7684\u306a\u7406\u89e3\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n
  \u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7cbe\u7dfb\u5316\u3068\u6700\u9069\u5316<\/span><\/h2>\n
  \u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u306b\u3082\u5927\u3044\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u5f93\u6765\u306f\u5e83\u7bc4\u56f2\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u5c64\u3092\u5e83\u3052\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u73fe\u5728\u3067\u306f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u7cbe\u7dfb\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u4e3b\u6d41\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
  \n
  \n
  \u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3084\u884c\u52d5\u5c65\u6b74\u304b\u3089\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u6700\u9069\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n
  \n
  \u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u904e\u53bb\u306b\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u3084\u5546\u54c1\u95b2\u89a7\u8005\u306b\u5bfe\u3057\u3066\u518d\u5ea6\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u3064\u306a\u304c\u308b\u6226\u7565\u3067\u3059\u3002\u3053\u306e\u624b\u6cd5\u306f\u7279\u5b9a\u306e\u5546\u54c1\u30da\u30fc\u30b8\u304b\u3089\u96e2\u8131\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306b\u3082\u975e\u5e38\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<\/li>\n
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