{"id":16906,"date":"2025-11-06T18:01:16","date_gmt":"2025-11-06T09:01:16","guid":{"rendered":"https:\/\/tsuta-world.com\/lp\/vau\/%e5%ba%83%e5%91%8a%e9%81%8b%e7%94%a8%e3%81%ae%e6%9c%80%e9%81%a9%e5%8c%96%ef%bc%9a%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90%e3%81%a7roi%e3%82%92%e6%9c%80%e5%a4%a7%e5%8c%96%e3%81%99%e3%82%8b\/"},"modified":"2025-11-06T18:01:16","modified_gmt":"2025-11-06T09:01:16","slug":"%e5%ba%83%e5%91%8a%e9%81%8b%e7%94%a8%e3%81%ae%e6%9c%80%e9%81%a9%e5%8c%96%ef%bc%9a%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90%e3%81%a7roi%e3%82%92%e6%9c%80%e5%a4%a7%e5%8c%96%e3%81%99%e3%82%8b","status":"publish","type":"post","link":"https:\/\/tsuta-world.com\/lp\/vau\/%e5%ba%83%e5%91%8a%e9%81%8b%e7%94%a8%e3%81%ae%e6%9c%80%e9%81%a9%e5%8c%96%ef%bc%9a%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90%e3%81%a7roi%e3%82%92%e6%9c%80%e5%a4%a7%e5%8c%96%e3%81%99%e3%82%8b\/","title":{"rendered":"\u5e83\u544a\u904b\u7528\u306e\u6700\u9069\u5316\uff1a\u30c7\u30fc\u30bf\u5206\u6790\u3067ROI\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"

<\/head><\/p>\n

\n

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\u3010TikTok\u63a1\u7528\/TikTok\u96c6\u5ba2\u306e\u304a\u6253\u3061\u5408\u308f\u305b\u5e0c\u671b\u306f\u3053\u3061\u3089\u3011
\u65e5\u7a0b\u8abf\u6574\uff1ahttps:\/\/meeting.eeasy.jp\/yamaoka.yonohi\/tiktok_of_media<\/a>
\u304a\u8a71\u3057\u3092\u304a\u4f3a\u3044\u3057\u3001\u5fa1\u793e\u5411\u3051\u306e\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8\u3092\u7121\u6599\u3067\u304a\u9001\u308a\u3057\u307e\u3059\u3002<\/p>\n<\/blockquote>
<\/figcaption><\/figure>\n
\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u3001ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u306f\u3001\u4f01\u696d\u306e\u6210\u9577\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u304c\u666e\u53ca\u3059\u308b\u4e2d\u3067\u3001\u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u306f\u4f01\u696d\u306e\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6226\u7565\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u8fd1\u5e74\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u306f\u6025\u901f\u306b\u5909\u5316\u3057\u3066\u304a\u308a\u3001\u30c7\u30fc\u30bf\u5206\u6790\u304c\u305d\u306e\u9375\u3092\u63e1\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3001\u6700\u7d42\u7684\u306b\u306f\u58f2\u4e0a\u306e\u5897\u52a0\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u99c6\u4f7f\u3057\u305f\u5e83\u544a\u904b\u7528\u306e\u6700\u9069\u5316\u624b\u6cd5\u306b\u3064\u3044\u3066\u6df1\u6398\u308a\u3057\u3001ROI\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u904b\u7528\u306e\u52b9\u7387\u3092\u9ad8\u3081\u3001\u4f01\u696d\u306e\u5229\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u63d0\u6848\u3057\u307e\u3059\u3002<\/p>\n
Contents<\/p>
1<\/span> \u30c7\u30fc\u30bf\u5206\u6790\u306e\u91cd\u8981\u6027<\/a><\/li>
2<\/span> ROI\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7<\/a>
2.1<\/span> 1. \u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u6574\u7406<\/a><\/li>
2.2<\/span> 2. KPI\u306e\u8a2d\u5b9a<\/a><\/li>
2.3<\/span> 3. \u30c7\u30fc\u30bf\u306e\u5206\u6790<\/a><\/li>
2.4<\/span> 4. \u6539\u5584\u7b56\u306e\u5b9f\u65bd<\/a><\/li>
2.5<\/span> 5. \u7d50\u679c\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/a><\/li><\/ul><\/li>
3<\/span> \u5b9f\u8df5\u7684\u306a\u4e8b\u4f8b<\/a>
3.1<\/span> \u4e8b\u4f8b1\uff1aE\u30b3\u30de\u30fc\u30b9\u4f01\u696d<\/a><\/li>
3.2<\/span> \u4e8b\u4f8b2\uff1aB2B\u30b5\u30fc\u30d3\u30b9<\/a><\/li><\/ul><\/li>
4<\/span> \u7d50\u8ad6<\/a><\/li>
5<\/span> TikTok\u63a1\u7528\/TikTok\u96c6\u5ba2\u3054\u691c\u8a0e\u306e\u65b9\u3078<\/a><\/li><\/ul><\/div>\n
\u30c7\u30fc\u30bf\u5206\u6790\u306e\u91cd\u8981\u6027<\/span><\/h2>\n
\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u7406\u89e3\u3057\u3001\u5e83\u544a\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u304c\u3082\u305f\u3089\u3059\u4e3b\u306a\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n
\u7b2c\u4e00\u306b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u5b9a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u904e\u53bb\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u3082\u53cd\u5fdc\u304c\u826f\u304b\u3063\u305f\u9867\u5ba2\u5c64\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u5c64\u306b\u5408\u308f\u305b\u305f\u5e83\u544a\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u7b2c\u4e8c\u306b\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8a08\u6e2c\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Google Analytics\u3084\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u52b9\u679c\u3092\u77ac\u6642\u306b\u628a\u63e1\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u67d4\u8edf\u6027\u304c\u3001ROI\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306f\u5e83\u544a\u30b3\u30b9\u30c8\u306e\u6700\u9069\u5316\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002\u7121\u99c4\u306a\u5e83\u544a\u8cbb\u7528\u3092\u524a\u6e1b\u3057\u3001\u3088\u308a\u9ad8\u3044ROI\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u306e\u5e83\u544a\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3092\u898b\u6975\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u305f\u5224\u65ad\u304c\u3001\u7121\u99c4\u3092\u7701\u304d\u3001\u52b9\u7387\u7684\u306a\u904b\u7528\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n
ROI\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7<\/span><\/h2>\n
ROI\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u306b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u904b\u7528\u306e\u6700\u9069\u5316\u624b\u6cd5\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n
1. \u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u6574\u7406<\/span><\/h3>\n
\u307e\u305a\u521d\u3081\u306b\u3001\u5e83\u544a\u904b\u7528\u306b\u95a2\u9023\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u6574\u7406\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u5e83\u544a\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u30af\u30ea\u30c3\u30af\u6570\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3001\u58f2\u4e0a\u306a\u3069\u306e\u30c7\u30fc\u30bf\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u5f8c\u306e\u5206\u6790\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
2. KPI\u306e\u8a2d\u5b9a<\/span><\/h3>\n
\u6b21\u306b\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u6a19\u306b\u57fa\u3065\u3044\u3066KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30af\u30ea\u30c3\u30af\u7387\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002KPI\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
3. \u30c7\u30fc\u30bf\u306e\u5206\u6790<\/span><\/h3>\n
\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u5206\u6790\u3092\u884c\u3044\u3001\u5e83\u544a\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u3069\u306e\u5e83\u544a\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
4. \u6539\u5584\u7b56\u306e\u5b9f\u65bd<\/span><\/h3>\n
\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u6539\u5584\u7b56\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u52b9\u679c\u304c\u9ad8\u304b\u3063\u305f\u5e83\u544a\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u771f\u4f3c\u305f\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u518d\u8a2d\u5b9a\u3057\u305f\u308a\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6b21\u56de\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3088\u308a\u9ad8\u3044ROI\u3092\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n
5. \u7d50\u679c\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/span><\/h3>\n
\u6700\u5f8c\u306b\u3001\u6539\u5584\u7b56\u3092\u5b9f\u65bd\u3057\u305f\u5f8c\u306f\u3001\u7d50\u679c\u3092\u7d99\u7d9a\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5b9a\u671f\u7684\u306b\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u898b\u76f4\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e38\u306b\u6700\u9069\u306a\u5e83\u544a\u904b\u7528\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u5b9f\u8df5\u7684\u306a\u4e8b\u4f8b<\/span><\/h2>\n
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\u200b<\/p>\n
TikTok\u63a1\u7528\/TikTok\u96c6\u5ba2\u3054\u691c\u8a0e\u306e\u65b9\u3078<\/span><\/h2>\n
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