Contents<\/p>

1<\/span> \u30c7\u30fc\u30bf\u5206\u6790\u306e\u91cd\u8981\u6027<\/a><\/li>
2<\/span> \u5e83\u544a\u6226\u7565\u306e\u6700\u9069\u5316\u624b\u6cd5<\/a>
- 2.1<\/span> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a><\/li>
- 2.2<\/span> \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6226\u7565<\/a><\/li><\/ul><\/li>
- 3<\/span> \u5177\u4f53\u4f8b\uff1a\u30c7\u30fc\u30bf\u6d3b\u7528\u306b\u3088\u308b\u6210\u529f\u4e8b\u4f8b<\/a>
  - 3.1<\/span> A\u793e\u306e\u5834\u5408:<\/a><\/li><\/ul><\/li>
  - 4<\/span> ROI\u5411\u4e0a\u306e\u305f\u3081\u306e\u5b9f\u8df5\u7684\u30a2\u30d7\u30ed\u30fc\u30c1<\/a><\/li>
  - 5<\/span> \u7d50\u8ad6<\/a><\/li><\/ul><\/div>\n
    \u30c7\u30fc\u30bf\u5206\u6790\u306e\u91cd\u8981\u6027<\/span><\/h2>\n
    \u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3067\u3059\u3002\u4f01\u696d\u304c\u53ce\u96c6\u3059\u308b\u30c7\u30fc\u30bf\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u3001\u305d\u306e\u4e2d\u306b\u306f\u9867\u5ba2\u60c5\u5831\u3001\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u3001\u7af6\u5408\u5206\u6790\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u9069\u5207\u306b\u6574\u7406\u30fb\u89e3\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u5e83\u544a\u6226\u7565\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002\u7279\u306b\u6ce8\u76ee\u3059\u3079\u304d\u306f\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u300d\u306e\u6d3b\u7528\u3067\u3059\u3002\u5e02\u5834\u306f\u5e38\u306b\u5909\u52d5\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u52d5\u304d\u3092\u3044\u3061\u65e9\u304f\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/p>\n
    \u3055\u3089\u306b\u3001\u9867\u5ba2\u884c\u52d5\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3084\u55dc\u597d\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u624b\u6cd5\u306f\u6d88\u8cbb\u8005\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3082\u975e\u5e38\u306b\u6709\u52b9\u3067\u3059\u3002\u307e\u305f\u3001\u3053\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u306e\u3067\u3001\u305d\u306e\u5b9f\u65bd\u306b\u306f\u5341\u5206\u306a\u6ce8\u610f\u3068\u8a08\u753b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
    \u307e\u305f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u7279\u5b9a\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u9700\u8981\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308c\u3070\u3001\u305d\u306e\u5206\u91ce\u3078\u306e\u6295\u8cc7\u3084\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u3082\u898b\u76f4\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u81ea\u793e\u5168\u4f53\u306e\u6210\u9577\u6226\u7565\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u6d1e\u5bdf\u304b\u3089\u3001\u65b0\u3057\u3044\u30de\u30fc\u30b1\u30c3\u30c8\u30bb\u30b0\u30e1\u30f3\u30c8\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u65b0\u88fd\u54c1\u958b\u767a\u306a\u3069\u5e45\u5e83\u3044\u6226\u7565\u5c55\u958b\u3082\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
    \u3055\u3089\u306b\u3001\u3053\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u60c5\u5831\u306f\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3059\u308b\u305f\u3081\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u3078\u306e\u8fc5\u901f\u306a\u5bfe\u5fdc\u529b\u304c\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306b\u3082\u826f\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305f\u3081\u3067\u3059\u3002\u4ed6\u793e\u3088\u308a\u3082\u65e9\u304f\u5e02\u5834\u30cb\u30fc\u30ba\u3078\u5fdc\u3048\u308b\u3053\u3068\u3067\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3057\u3001\u305d\u308c\u306b\u3088\u308b\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5927\u91cf\u30c7\u30fc\u30bf\u304b\u3089\u5f97\u3089\u308c\u308b\u6d88\u8cbb\u8005\u884c\u52d5\u4e88\u6e2c\u306b\u3088\u3063\u3066\u3001\u65b0\u88fd\u54c1\u958b\u767a\u6642\u671f\u3084\u8ca9\u58f2\u6226\u7565\u306b\u3064\u3044\u3066\u3082\u3088\u308a\u7cbe\u5ea6\u9ad8\u304f\u5224\u65ad\u3067\u304d\u308b\u70b9\u3082\u5f37\u8abf\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n
    \u5e83\u544a\u6226\u7565\u306e\u6700\u9069\u5316\u624b\u6cd5<\/span><\/h2>\n
    \u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u306b\u306f\u3001\u591a\u89d2\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3082\u91cd\u8981\u306a\u306e\u306f\u3001\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u300c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u300d\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u5e83\u544a\u3092\u898b\u308b\u3079\u304d\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u6b63\u78ba\u306b\u7279\u5b9a\u3057\u3001\u305d\u306e\u4eba\u3005\u306b\u6700\u9069\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u3059\u3002\u4e00\u65b9\u3067\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3068\u306f\u3001\u305d\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u81ea\u4f53\u3084\u30d3\u30b8\u30e5\u30a2\u30eb\u8981\u7d20\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n
    \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/span><\/h3>\n
    \n
    \n
    \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong>: \u9867\u5ba2\u5c64\u3054\u3068\u306b\u7570\u306a\u308b\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u9ad8\u9f62\u8005\u5c64\u5411\u3051\u306b\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u5206\u304b\u308a\u3084\u3059\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3001\u4e00\u65b9\u3067\u82e5\u5e74\u5c64\u5411\u3051\u306b\u306f\u6d41\u884c\u3084\u30c8\u30ec\u30f3\u30c9\u3092\u53d6\u308a\u5165\u308c\u305f\u5185\u5bb9\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u3053\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u5730\u7406\u7684\u8981\u56e0\u3084\u5fc3\u7406\u7684\u8981\u56e0\u3082\u8003\u616e\u3057\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u304b\u3089\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n
    \n
    \u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong>: \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u5c65\u6b74\u3084\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u89e3\u6790\u3057\u3001\u305d\u306e\u7d50\u679c\u306b\u3088\u3063\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u3053\u306e\u904e\u7a0b\u3067\u306f\u30ea\u30c3\u30c1\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u8981\u7d20\u306a\u3069\u3082\u6d3b\u7528\u3057\u3066\u8208\u5473\u559a\u8d77\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u3053\u306e\u6bb5\u968e\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08UX\uff09\u306e\u6539\u5584\u3082\u4f75\u305b\u3066\u8003\u616e\u3057\u306a\u304c\u3089\u9032\u3081\u308b\u3068\u826f\u3044\u7d50\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n
    \n
    \u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>: \u4e00\u5ea6\u30b5\u30a4\u30c8\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3078\u518d\u5ea6\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u305f\u3081\u306b\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u304c\u6709\u52b9\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u7279\u5b9a\u306e\u5546\u54c1\u30da\u30fc\u30b8\u3067\u96e2\u8131\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u3001\u305d\u306e\u30da\u30fc\u30b8\u306e\u5546\u54c1\u304c\u304a\u3059\u3059\u3081\u3055\u308c\u308b\u3088\u3046\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u8868\u793a\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u3053\u306e\u969b\u306b\u306f\u904e\u53bb\u306e\u8a2a\u554f\u5c65\u6b74\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u65b0\u3057\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u60c5\u5831\u306a\u3069\u3082\u53cd\u6620\u3055\u305b\u305f\u5185\u5bb9\u3068\u3059\u308b\u3068\u3088\u308a\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n
    \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6226\u7565<\/span><\/h3>\n
    \n
    \n
    \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>: \u6709\u76ca\u306a\u60c5\u5831\u3084\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u6027\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b\u306b\u3088\u3063\u3066\u3001\u304a\u5ba2\u69d8\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u69cb\u7bc9\u306b\u3064\u306a\u3052\u307e\u3059\u3002\u9867\u5ba2\u6559\u80b2\u306b\u3064\u306a\u304c\u308b\u30a6\u30a7\u30d3\u30ca\u30fc\u3084\u30d6\u30ed\u30b0\u306e\u8a18\u4e8b\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u305d\u306e\u60c5\u5831\u767a\u4fe1\u306b\u306fSEO\u5bfe\u7b56\u3082\u8003\u616e\u3057\u3001\u6709\u6a5f\u7684\u6d41\u5165\u5897\u52a0\u306b\u3064\u306a\u304c\u308b\u3088\u3046\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<\/li>\n
    \n
    \u30d3\u30b8\u30e5\u30a2\u30eb\u8981\u7d20<\/strong>: \u9b45\u529b\u7684\u306a\u753b\u50cf\u3084\u52d5\u753b\u306f\u8996\u899a\u7684\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306bSNS\u3067\u306f\u52d5\u304d\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u597d\u307e\u308c\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u77ed\u3044\u52d5\u753b\u30af\u30ea\u30c3\u30d7\u3084GIF\u306a\u3069\u3082\u53d6\u308a\u5165\u308c\u3066\u3044\u304f\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u672c\u97f3\u3067\u8a9e\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc\u306a\u3069\u306f\u5171\u611f\u3092\u547c\u3073\u8d77\u3053\u3059\u8981\u56e0\u3068\u306a\u308a\u5f97\u307e\u3059\u306e\u3067\u3001\u591a\u69d8\u306a\u5f62\u5f0f\u3067\u5c55\u958b\u3057\u3066\u307f\u308b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n
    \n
    \u30e1\u30c3\u30bb\u30fc\u30b8\u6027<\/strong>: \u30b7\u30f3\u30d7\u30eb\u304b\u3064\u660e\u78ba\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u8a34\u6c42\u529b\u3092\u9ad8\u3081\u307e\u3059\u3002\u8907\u96d1\u3059\u304e\u308b\u3068\u9006\u52b9\u679c\u306b\u306a\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u307e\u305f\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u6280\u8853\u3082\u99c6\u4f7f\u3057\u3066\u611f\u60c5\u7684\u306a\u7d50\u3073\u3064\u304d\u3092\u4f5c\u308b\u5de5\u592b\u3082\u5fc5\u8981\u3067\u3059\u3002\u3053\u306e\u70b9\u306b\u3064\u3044\u3066\u306f\u7279\u5b9a\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3078\u306e\u5171\u901a\u70b9\uff08\u8208\u5473\u30fb\u95a2\u5fc3\uff09\u306a\u3069\u304b\u3089\u6df1\u5800\u308a\u3057\u3001\u6709\u52b9\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u5185\u5bb9\u3068\u3057\u3066\u8a2d\u8a08\u3055\u308c\u308c\u3070\u306a\u304a\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<\/li>\n<\/ol>\n
    \u3053\u306e\u3088\u3046\u306b\u3001\u591a\u9762\u7684\u306a\u6226\u7565\u3067\u5e83\u544a\u904b\u7528\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u306e\u904e\u7a0b\u3067\u5f97\u3089\u308c\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3082\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3069\u3093\u306a\u65bd\u7b56\u3067\u3082\u5b8c\u74a7\u3067\u306f\u306a\u304f\u3001\u5e02\u5834\u304b\u3089\u5f97\u305f\u77e5\u898b\u306b\u3088\u3063\u3066\u6b21\u56de\u4ee5\u964d\u306e\u65bd\u7b56\u6539\u5584\u3078\u3068\u7d50\u3073\u3064\u3051\u3066\u3044\u304f\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
    \u5177\u4f53\u4f8b\uff1a\u30c7\u30fc\u30bf\u6d3b\u7528\u306b\u3088\u308b\u6210\u529f\u4e8b\u4f8b<\/span><\/h2>\n
    \u5b9f\u969b\u306b\u6210\u529f\u3057\u305f\u4f01\u696d\u4e8b\u4f8b\u3068\u3057\u3066\u300cA\u793e\u300d\u3092\u6319\u3052\u307e\u3059\u3002\u3053\u306e\u4f01\u696d\u306fE\u30b3\u30de\u30fc\u30b9\u696d\u754c\u3067\u3042\u308a\u3001\u81ea\u793e\u306e\u5546\u54c1\u8ca9\u58f2\u4fc3\u9032\u306e\u4e00\u74b0\u3068\u3057\u3066\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb\u300cGoogle Analytics\u300d\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066Web\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u8005\u6570\u3084\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u306a\u3069\u69d8\u3005\u306a\u60c5\u5831\u304c\u53ef\u8996\u5316\u3055\u308c\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u4eba\u3005\u304c\u3069\u306e\u5546\u54c1\u30da\u30fc\u30b8\u3067\u591a\u304f\u6ede\u5728\u3057\u3001\u3069\u3053\u3067\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\u306a\u3069\u8a73\u7d30\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n
    A\u793e\u306e\u5834\u5408:<\/span><\/h3>\n
    \n
    \n
    \u65bd\u7b56:<\/strong> \u6b21\u56de\u4ee5\u964d\u306e\u5546\u54c1\u30da\u30fc\u30b8\u6539\u826f\u3078\u5411\u3051\u305f\u6539\u5584\u7b56\u3068\u3057\u3066\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u89e3\u6790\u3068A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u300c\u8cfc\u5165\u30dc\u30bf\u30f3\u300d\u306e\u914d\u7f6e\u3084\u8272\u5408\u3044\u5909\u66f4\u306a\u3069\u5177\u4f53\u7684\u6539\u5584\u6848\u306b\u3064\u306a\u304c\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u305d\u306e\u5f8c\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\u3067\u3082\u65b0\u3057\u3044\u5909\u66f4\u70b9\u306b\u3064\u3044\u3066\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u305f\u3053\u3068\u3067\u66f4\u306a\u308b\u4fe1\u983c\u611f\u8981\u7d20\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3057\u305f\u3002<\/p>\n<\/li>\n
    \n
    \u7d50\u679c:<\/strong> \u3053\u308c\u3089\u65bd\u7b56\u5f8c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u524d\u6708\u6bd430%\u30a2\u30c3\u30d7\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3079\u308b\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u8cfc\u5165\u30c8\u30f3\u30cd\u30eb\u5185\u3067\u4f55\u304c\u554f\u984c\u304b\u5177\u4f53\u7684\u306b\u628a\u63e1\u3057\u3001\u305d\u308c\u3078\u306e\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u3067\u5927\u304d\u306a\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u307e\u305f\u3001\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u898b\u308b\u3053\u3068\u3067\u7d99\u7d9a\u3057\u305f\u6539\u5584\u6d3b\u52d5\u3078\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3082\u9ad8\u307e\u308a\u307e\u3057\u305f\u3002<\/p>\n<\/li>\n<\/ul>\n
    \u307e\u305f\u3001\u300cB\u793e\u300d\u306fSNS\u5e83\u544a\u904b\u7528\u3067\u30b3\u30b9\u30c8\u524a\u6e1b\u3068\u58f2\u4e0a\u30a2\u30c3\u30d7\u3092\u4e21\u7acb\u3055\u305b\u305f\u6210\u529f\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u4f01\u696d\u306f\u521d\u671f\u6295\u8cc7\u3068\u3057\u3066\u30c7\u30fc\u30bf\u89e3\u6790\u5c02\u9580\u5bb6\u30c1\u30fc\u30e0\u3092\u8a2d\u3051\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6d3b\u52d5\u3067\u5f97\u305f\u60c5\u5831\u304b\u3089\u65e2\u5b58\u9867\u5ba2\u3068\u985e\u4f3c\u3057\u305f\u5c5e\u6027\u5bfe\u8c61\u3078\u7cbe\u5bc6\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\u30b3\u30b9\u30c8\u306f50%\u6e1b\u5c11\u3057\u3064\u3064\u3082\u58f2\u4e0a\u306f20%\u5897\u52a0\u3057\u305f\u3068\u306e\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u4e8b\u4f8b\u304b\u3089\u3082\u660e\u78ba\u306a\u306e\u306f\u3001\u300c\u30b3\u30b9\u30c8\u524a\u6e1b\u300d\u3068\u300c\u58f2\u4e0a\u5897\u52a0\u300d\u3092\u4e21\u7acb\u3055\u305b\u308b\u306b\u306f\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u65bd\u7b56\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n
    ROI\u5411\u4e0a\u306e\u305f\u3081\u306e\u5b9f\u8df5\u7684\u30a2\u30d7\u30ed\u30fc\u30c1<\/span><\/h2>\n
    ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u5411\u4e0a\u306b\u306f\u3001\u4e00\u9023\u306e\u8a08\u753b\u3068\u5b9f\u884c\u30d7\u30ed\u30bb\u30b9\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u307e\u305a\u5927\u5207\u306a\u306e\u306f\u76ee\u6a19\u8a2d\u5b9a\u3067\u3059\u3002\u660e\u78ba\u306a\u6570\u5024\u76ee\u6a19\uff08\u4f8b\u3048\u3070\u58f2\u4e0a\u76ee\u6a19\u3084\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570\uff09\u8a2d\u5b9a\u3057\u3001\u305d\u306e\u9054\u6210\u72b6\u6cc1\u3092\u5e38\u6642\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u307e\u3059\u3002\u307e\u305f\u76ee\u6a19\u9054\u6210\u307e\u3067\u306b\u306f\u69d8\u3005\u306a\u9014\u7d76\u3048\u306a\u3044\u6539\u5584\u6d3b\u52d5\u3082\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
    \n
    \n
    KPI\u8a2d\u5b9a<\/strong>: \u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3054\u3068\u306bKPI\uff08\u91cd\u8981\u696d\u7e3e\u6307\u6a19\uff09\u8a2d\u5b9a\u3057\u3001\u305d\u306e\u9054\u6210\u5177\u5408\u306b\u3088\u3063\u3066\u6b21\u56de\u65bd\u7b56\u3078\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u3057\u3066\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u904e\u7a0b\u3067\u306f\u5b9a\u91cf\u7684\u6307\u6a19\u3060\u3051\u3067\u306a\u304f\u5b9a\u6027\u7684\u8a55\u4fa1\u3082\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3088\u308a\u5e83\u7bc4\u56f2\u304b\u3064\u6df1\u3044\u5206\u6790\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n
    \n
    \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30ec\u30d3\u30e5\u30fc<\/strong>: \u5b9a\u671f\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u6d3b\u52d5\u306b\u3088\u3063\u3066\u52b9\u679c\u6e2c\u5b9a\u3068\u305d\u306e\u7d50\u679c\u53cd\u6620\u4f5c\u696d\u884c\u3044\u307e\u3059\u3002\u300c\u4f55\u300d\u304c\u3046\u307e\u304f\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3001\u300c\u4f55\u300d\u304c\u554f\u984c\u306a\u306e\u304b\u306b\u3064\u3044\u3066\u660e\u78ba\u306b\u306a\u308a\u3001\u305d\u308c\u305e\u308c\u6b21\u56de\u65bd\u7b56\u3078\u306e\u8abf\u6574\u6750\u6599\u3068\u3057\u3066\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u306e\u30ec\u30d3\u30e5\u30fc\u6d3b\u52d5\u3067\u306f\u4ed6\u90e8\u9580\u3068\u306e\u9023\u643a\u5f37\u5316\u3082\u56f3\u308a\u3001\u305d\u308c\u305e\u308c\u304b\u3089\u5f97\u3089\u308c\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3082\u6d3b\u7528\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<\/li>\n
    \n
    \u7d99\u7d9a\u7684\u6539\u5584<\/strong>: \u5b9a\u671f\u30ec\u30dd\u30fc\u30c8\u5185\u5bb9\u304b\u3089\u65b0\u305f\u306a\u6d1e\u5bdf\u5f97\u305f\u5834\u5408\u3001\u81ea\u793e\u65bd\u7b56\u306b\u3082\u67d4\u8edf\u304b\u3064\u8fc5\u901f\u306b\u5909\u66f4\u70b9\u52a0\u3048\u308b\u59ff\u52e2\u6301\u3064\u3053\u3068\u3002\u307e\u305f\u3001\u30c1\u30fc\u30e0\u5185\u3067\u5b9a\u671f\u7684\u306b\u30d6\u30ec\u30a4\u30f3\u30b9\u30c8\u30fc\u30df\u30f3\u30b0\u30bb\u30c3\u30b7\u30e7\u30f3\u306a\u3069\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u89b3\u70b9\u304b\u3089\u306e\u30a2\u30a4\u30c7\u30a3\u30a2\u5275\u51fa\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n
    \n
    \u30c1\u30fc\u30e0\u9023\u643a<\/strong>: \u5404\u90e8\u7f72\u9593\u9023\u643a\u5f37\u5316\u53ca\u3073\u90e8\u9580\u3054\u3068\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u7a4d\u6975\u7684\u53d7\u3051\u5165\u308c\u308b\u59ff\u52e2\u6301\u3064\u3053\u3068\u3067\u4e00\u4e38\u3068\u306a\u3063\u305f\u53d6\u308a\u7d44\u307f\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u65e5\u3005\u66f4\u65b0\u3055\u308c\u3066\u3044\u304f\u3082\u306e\u3053\u305d\u3001\u672c\u5f53\u306b\u4fa1\u5024\u3042\u308b\u3082\u306e\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n
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