Contents<\/p>

1<\/span> \u30c7\u30fc\u30bf\u5206\u6790\u306e\u91cd\u8981\u6027<\/a><\/li>
2<\/span> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316<\/a><\/li>
3<\/span> \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8a55\u4fa1<\/a><\/li>
4<\/span> \u7d99\u7d9a\u7684\u306a\u6539\u5584\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u6d3b\u7528<\/a><\/li>
5<\/span> \u7d50\u8ad6<\/a><\/li><\/ul><\/div>\n
\u30c7\u30fc\u30bf\u5206\u6790\u306e\u91cd\u8981\u6027<\/span><\/h2>\n
\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u3048\u308b\u57fa\u76e4\u3067\u3059\u3002\u7279\u306b\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u7406\u89e3\u306b\u306f\u9ad8\u5ea6\u306a\u30c7\u30fc\u30bf\u5206\u6790\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u30c7\u30fc\u30bf\u3084\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\u306a\u3069\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u5e83\u544a\u304c\u3069\u308c\u3060\u3051\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3092\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u8a55\u4fa1\u306f\u5358\u306a\u308b\u6570\u5024\u306e\u78ba\u8a8d\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u305d\u306e\u80cc\u5f8c\u306b\u3042\u308b\u6d88\u8cbb\u8005\u5fc3\u7406\u3084\u5e02\u5834\u52d5\u5411\u3092\u8aad\u307f\u89e3\u304f\u624b\u52a9\u3051\u306b\u3082\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7121\u99c4\u306a\u51fa\u8cbb\u3092\u907f\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001ROI\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u6700\u9069\u306a\u6226\u7565\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u3082\u5927\u304d\u304f\u5bc4\u4e0e\u3057\u307e\u3059\u3002\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u305d\u306e\u7d50\u679c\u3068\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u5358\u306a\u308b\u30c8\u30ec\u30f3\u30c9\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u304c\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u5fc5\u9808\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u5c65\u6b74\u3084\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u6ede\u5728\u6642\u9593\u306a\u3069\u591a\u89d2\u7684\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u304d\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5373\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u4e00\u5ea6\u304d\u308a\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u3082\u306e\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u65b0\u6280\u8853\u3084\u30c4\u30fc\u30eb\u3078\u306e\u9069\u5fdc\u3082\u8003\u616e\u3057\u306a\u304c\u3089\u9032\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316<\/span><\/h2>\n
\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u60c5\u5831\u3092\u6d3b\u304b\u3057\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6700\u3082\u8208\u5473\u3092\u6301\u3064\u9867\u5ba2\u5c64\u3092\u660e\u78ba\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002\u3053\u306e\u5177\u4f53\u4f8b\u3068\u3057\u3066\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
1. \n
  A\/B\u30c6\u30b9\u30c8\uff1a\u7570\u306a\u308b\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6bd4\u8f03\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u3082\u306e\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u5358\u767a\u3067\u7d42\u308f\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u65b0\u305f\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u306a\u304c\u308b\u7d99\u7d9a\u7684\u306a\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u4e00\u90e8\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u7570\u306a\u308b\u30d3\u30b8\u30e5\u30a2\u30eb\u3084\u6587\u8a00\u3092\u4f7f\u7528\u3057\u3001\u305d\u306e\u53cd\u5fdc\u3092\u898b\u308b\u3053\u3068\u3067\u6b21\u56de\u4ee5\u964d\u3078\u306e\u6226\u7565\u7acb\u6848\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u304b\u3089\u5f97\u305f\u77e5\u898b\u306f\u5c06\u6765\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a2d\u8a08\u306b\u3082\u5fdc\u7528\u53ef\u80fd\u3067\u3042\u308a\u3001\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a3\u30a2\u5275\u51fa\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n
  \u3053\u308c\u3089\u306e\u6226\u7565\u306b\u3088\u3063\u3066\u3001\u81ea\u793e\u5e83\u544a\u306e relevancy \u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u7d50\u679c\u7684\u306b\u52b9\u7387\u7684\u306aROI\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5411\u3051\u305f\u8a34\u6c42\u306f\u3001\u7121\u99c4\u306a\u5e83\u544a\u4e88\u7b97\u306e\u6d88\u8cbb\u3092\u6291\u3048\u308b\u624b\u52a9\u3051\u306b\u3082\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u6700\u8fd1\u3067\u306fAI\u6280\u8853\u3082\u6d3b\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u81ea\u52d5\u7684\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u5206\u6790\u3057\u7d9a\u3051\u6700\u9069\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3082\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u5927\u898f\u6a21\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u304b\u3089\u5f97\u3089\u308c\u308b\u60c5\u5831\u306f\u3001\u4eba\u9593\u3067\u306f\u6c17\u3065\u304b\u306a\u3044\u3088\u3046\u306a\u5fae\u7d30\u306a\u30c8\u30ec\u30f3\u30c9\u307e\u3067\u6349\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
  \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8a55\u4fa1<\/span><\/h2>\n
  \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u5e83\u544a\u904b\u7528\u3067\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d42\u4e86\u5f8c\u3060\u3051\u3067\u306a\u304f\u5b9f\u65bd\u4e2d\u3082\u7d99\u7d9a\u7684\u306b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u6307\u6a19\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
  \n
  \n
  \u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\uff1a\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570\u3068\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3068\u306e\u6bd4\u7387\u3067\u3001\u9ad8\u3044\u30af\u30ea\u30c3\u30af\u7387\u306f\u8208\u5473\u6df1\u3044\u5185\u5bb9\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u9ad8\u3044CTR\u3060\u3051\u3067\u306f\u6210\u529f\u3068\u306f\u8a00\u3048\u305a\u3001\u305d\u308c\u304c\u5b9f\u969b\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u3082\u540c\u6642\u306b\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306fCTR\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u306e\u76f8\u95a2\u95a2\u4fc2\u3092\u898b\u308b\u3053\u3068\u3067\u9054\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n
  \n
  \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff1a\u8a2a\u554f\u8005\u304c\u5b9f\u969b\u306b\u5546\u54c1\u8cfc\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u3068\u3044\u3063\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u305f\u5272\u5408\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u6295\u8cc7\u5bfe\u52b9\u679c\u305d\u306e\u3082\u306e\u3068\u8a00\u3048\u307e\u3059\u3002\u305d\u308c\u3086\u3048\u3001\u3053\u306e\u6570\u5024\u304c\u4f4e\u3044\u5834\u5408\u306b\u306f\u539f\u56e0\u7a76\u660e\u3068\u5bfe\u7b56\u691c\u8a0e\u304c\u6025\u52d9\u3068\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u305d\u306e\u969b\u306b\u306f\u5e02\u5834\u5168\u4f53\u306e\u52d5\u5411\u3068\u3082\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u3001\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u56fa\u6709\u306e\u8ab2\u984c\u70b9\u3082\u6398\u308a\u4e0b\u3052\u3066\u307f\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n
  \n
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  <\/figcaption><\/figure>\n
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