Contents<\/p>

1<\/span> \u30c7\u30fc\u30bf\u5206\u6790\u306e\u91cd\u8981\u6027<\/a><\/li>
2<\/span> \u52b9\u679c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a2d\u8a08<\/a><\/li>
3<\/span> \u5e83\u544a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/a><\/li>
4<\/span> \u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316<\/a><\/li>
5<\/span> \u7d50\u8ad6<\/a><\/li><\/ul><\/div>\n
\u30c7\u30fc\u30bf\u5206\u6790\u306e\u91cd\u8981\u6027<\/span><\/h2>\n
\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u3048\u308b\u57fa\u76e4\u3067\u3059\u3002\u9867\u5ba2\u306e\u884c\u52d5\u3084\u53cd\u5fdc\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u5e83\u544a\u304c\u52b9\u679c\u7684\u3067\u3042\u308a\u3001\u3069\u3053\u306b\u6539\u5584\u70b9\u304c\u3042\u308b\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30af\u30ea\u30c3\u30af\u7387\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306eKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8ffd\u8de1\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u304c\u3069\u308c\u307b\u3069\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u306f\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306a\u3069\u3082\u6d3b\u7528\u3067\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u3067\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\u306a\u3069\u306e\u8a73\u7d30\u306a\u60c5\u5831\u307e\u3067\u628a\u63e1\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6210\u529f\u3057\u305f\u8981\u56e0\u3068\u5931\u6557\u3057\u305f\u8981\u56e0\u3092\u660e\u78ba\u306b\u628a\u63e1\u3067\u304d\u3001\u4eca\u5f8c\u306e\u6226\u7565\u7b56\u5b9a\u306b\u3082\u6d3b\u304b\u305b\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u6700\u65b0\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3084\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u304b\u3089\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u62bd\u51fa\u3059\u308b\u3053\u3068\u304c\u5bb9\u6613\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001A\/B\u30c6\u30b9\u30c8\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3092\u8a66\u3059\u3053\u3068\u3067\u3001\u6700\u3082\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u826f\u3044\u8981\u7d20\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u3088\u3063\u3066\u3001\u4e0d\u5fc5\u8981\u306a\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3001ROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3055\u3089\u306b\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3084AI\u30c4\u30fc\u30eb\u306b\u3088\u308b\u4e88\u6e2c\u5206\u6790\u3082\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u672a\u6765\u306e\u30c8\u30ec\u30f3\u30c9\u4e88\u6e2c\u3084\u9867\u5ba2\u884c\u52d5\u306e\u4e88\u6e2c\u7cbe\u5ea6\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u5e02\u5834\u7af6\u4e89\u306b\u304a\u3051\u308b\u512a\u4f4d\u6027\u3092\u7bc9\u304f\u305f\u3081\u306b\u3082\u6b20\u304b\u305b\u306a\u3044\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u52b9\u679c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a2d\u8a08<\/span><\/h2>\n
\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8a2d\u8a08\u3059\u308b\u969b\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u307e\u305a\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3057\u3001\u305d\u306e\u7279\u6027\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u3044\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u307e\u3059\u3002\u3053\u306e\u969b\u306b\u306f\u30da\u30eb\u30bd\u30ca\u4f5c\u6210\u304c\u975e\u5e38\u306b\u6709\u52b9\u3067\u3042\u308a\u3001\u5177\u4f53\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u50cf\u3092\u63cf\u304f\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u7dfb\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u7acb\u3066\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c30\u4ee3\u5973\u6027\u300d\u300c\u5065\u5eb7\u5fd7\u5411\u300d\u306a\u3069\u5177\u4f53\u7684\u306a\u30ea\u30b5\u30fc\u30c1\u7d50\u679c\u304b\u3089\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u3068\u3001\u305d\u306e\u30da\u30eb\u30bd\u30ca\u306b\u97ff\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u958b\u767a\u3082\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u5e02\u5834\u8abf\u67fb\u3084\u7af6\u5408\u5206\u6790\u304b\u3089\u5f97\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3082\u6d3b\u7528\u3057\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u306e\u3088\u3046\u306b\u5dee\u5225\u5316\u3067\u304d\u308b\u304b\u3092\u8003\u3048\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n
1. \n
  \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u3082\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u6642\u9593\u5e2f\u3084\u65e5\u4ed8\u3092\u8003\u616e\u3057\u3001\u9732\u51fa\u6a5f\u4f1a\u3092\u6700\u5927\u5316\u3059\u308b\u3002<\/p>\n<\/li>\n<\/ol>\n
  \u307e\u305f\u3001\u5e02\u5834\u74b0\u5883\u3078\u306e\u5373\u5fdc\u529b\u3082\u91cd\u8981\u3067\u3059\u3002\u5b63\u7bc0\u3054\u3068\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u30a4\u30d9\u30f3\u30c8\uff08\u4f8b\uff1a\u30af\u30ea\u30b9\u30de\u30b9\u5546\u6226\uff09\u3082\u8003\u616e\u3059\u308b\u3068\u4e00\u5c64\u52b9\u679c\u7684\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u7d20\u3068\u5171\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u306e\u30c6\u30fc\u30de\u6027\u3084\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u3082\u8003\u616e\u3059\u308b\u3053\u3068\u3067\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u52b9\u679c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002\u305d\u306e\u4e00\u4f8b\u3068\u3057\u3066\u3001\u6709\u540d\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308b\u30cf\u30ed\u30a6\u30a3\u30f3\u30b7\u30fc\u30ba\u30f3\u9650\u5b9a\u306e\u5546\u54c1\u5c55\u958b\u306f\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u305d\u306e\u5b63\u7bc0\u306a\u3089\u3067\u306f\u306e\u9700\u8981\u559a\u8d77\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
  \u5e83\u544a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/span><\/h2>\n
  \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u5f8c\u306f\u3001\u305d\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u306f\u3001\u81ea\u793e\u5e83\u544a\u304c\u3069\u308c\u3060\u3051\u306e\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u304b\u3092\u898b\u308b\u305f\u3081\u306e\u8cb4\u91cd\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u306fGoogle Analytics\u3084\u5404\u7a2e\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u63d0\u4f9b\u3059\u308b\u89e3\u6790\u30c4\u30fc\u30eb\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002\u6b63\u3057\u3044\u30c7\u30fc\u30bf\u89e3\u6790\u624b\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u672c\u6765\u610f\u56f3\u3057\u305f\u6210\u679c\u3068\u5b9f\u969b\u306e\u6210\u679c\u3068\u306e\u5dee\u7570\uff08\u30ae\u30e3\u30c3\u30d7\uff09\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u4fee\u6b63\u884c\u52d5\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
  \u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u3079\u304d\u4e3b\u306a\u6307\u6a19\u306b\u306f\u4ee5\u4e0b\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n
  \n
  \n
  \u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\uff1a\u5e83\u544a\u8868\u793a\u56de\u6570\u306b\u5bfe\u3057\u3066\u4f55\u4ef6\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u304b\u3001\u305d\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3002<\/p>\n<\/li>\n
  \n
  \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff1a\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u304c\u76ee\u6a19\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u8cfc\u5165\u3084\u767b\u9332\u306a\u3069\uff09\u3092\u9054\u6210\u3057\u305f\u5272\u5408\u3002<\/p>\n<\/li>\n
  \n
  \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\uff1a\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3002<\/p>\n<\/li>\n
  \n
  CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\uff1a\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u307e\u3067\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3002<\/p>\n<\/li>\n<\/ul>\n
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  \u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316<\/span><\/h2>\n
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  \u200b<\/p>\n
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