Contents<\/p>

1<\/span> \u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/a><\/li>
2<\/span> \u30c7\u30fc\u30bf\u5206\u6790\u306e\u5b9f\u969b\u306e\u624b\u6cd5<\/a>
- 2.1<\/span> 1. \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a><\/li>
- 2.2<\/span> 2. A\/B\u30c6\u30b9\u30c8<\/a><\/li>
- 2.3<\/span> 3. \u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08CLV\uff09\u306e\u8a08\u7b97<\/a><\/li><\/ul><\/li>
- 3<\/span> \u6210\u529f\u4e8b\u4f8b\u306e\u7d39\u4ecb<\/a>
  - 3.1<\/span> \u4e8b\u4f8b1\uff1aE\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u306e\u6210\u529f<\/a><\/li>
  - 3.2<\/span> \u4e8b\u4f8b2\uff1a\u98f2\u98df\u696d\u754c\u306e\u9769\u65b0<\/a><\/li>
  - 3.3<\/span> \u4e8b\u4f8b3\uff1aBtoB\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a><\/li><\/ul><\/li>
  - 4<\/span> \u7d50\u8ad6<\/a><\/li>
  - 5<\/span> TikTok\u63a1\u7528\/TikTok\u96c6\u5ba2\u3054\u691c\u8a0e\u306e\u65b9\u3078<\/a><\/li><\/ul><\/div>\n
    \u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/span><\/h2>\n
    \u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3084\u55dc\u597d\u306b\u57fa\u3065\u3044\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6700\u9069\u5316\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8cfc\u8cb7\u884c\u52d5\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3001ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
    \u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b9\u30c6\u30c3\u30d7\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
    1. \n
      \u7d50\u679c\u306e\u8a55\u4fa1\uff1a\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u6b21\u56de\u306e\u65bd\u7b56\u306b\u6d3b\u304b\u3059\u305f\u3081\u306e\u6539\u5584\u70b9\u3092\u898b\u51fa\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n
      \u3053\u306e\u3088\u3046\u306b\u3001\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5f93\u6765\u306e\u611f\u899a\u3084\u7d4c\u9a13\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u79d1\u5b66\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
      \u30c7\u30fc\u30bf\u5206\u6790\u306e\u5b9f\u969b\u306e\u624b\u6cd5<\/span><\/h2>\n
      \u30c7\u30fc\u30bf\u5206\u6790\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u624b\u6cd5\u304c\u7279\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n
      1. \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/span><\/h3>\n
      \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u3092\u7279\u5b9a\u306e\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u3001\u7570\u306a\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u7570\u306a\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
      2. A\/B\u30c6\u30b9\u30c8<\/span><\/h3>\n
      A\/B\u30c6\u30b9\u30c8\u306f\u3001\u7570\u306a\u308b\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6bd4\u8f03\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u7570\u306a\u308b\u5e83\u544a\u30c7\u30b6\u30a4\u30f3\u3084\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u7528\u610f\u3057\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u304b\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002\u3053\u306e\u624b\u6cd5\u306b\u3088\u308a\u3001\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
      3. \u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08CLV\uff09\u306e\u8a08\u7b97<\/span><\/h3>\n
      \u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u306f\u3001\u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u3001\u3069\u306e\u9867\u5ba2\u304c\u6700\u3082\u4fa1\u5024\u304c\u3042\u308b\u304b\u3092\u628a\u63e1\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001CLV\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
      \u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u3053\u308c\u3089\u306e\u624b\u6cd5\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
      \u6210\u529f\u4e8b\u4f8b\u306e\u7d39\u4ecb<\/span><\/h2>\n
      \u5b9f\u969b\u306b\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3066\u6210\u529f\u3092\u53ce\u3081\u305f\u4f01\u696d\u306e\u4e8b\u4f8b\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n
      \u4e8b\u4f8b1\uff1aE\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u306e\u6210\u529f<\/span><\/h3>\n
      \u3042\u308bE\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u7279\u5b9a\u306e\u5546\u54c1\u306e\u8cfc\u5165\u3092\u597d\u3080\u3053\u3068\u3092\u767a\u898b\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u77e5\u898b\u3092\u57fa\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3001\u58f2\u4e0a\u309220\uff05\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n
      \u4e8b\u4f8b2\uff1a\u98f2\u98df\u696d\u754c\u306e\u9769\u65b0<\/span><\/h3>\n
      \u5225\u306e\u98f2\u98df\u30c1\u30a7\u30fc\u30f3\u306f\u3001\u9867\u5ba2\u306e\u6ce8\u6587\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u306b\u4eba\u6c17\u306e\u3042\u308b\u30e1\u30cb\u30e5\u30fc\u3092\u7279\u5b9a\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u4eba\u6c17\u30e1\u30cb\u30e5\u30fc\u3092\u5f37\u8abf\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3001\u58f2\u4e0a\u309215\uff05\u5897\u52a0\u3055\u305b\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u30e1\u30cb\u30e5\u30fc\u306e\u6539\u5584\u306b\u3082\u6d3b\u304b\u3057\u307e\u3057\u305f\u3002<\/p>\n
      \u4e8b\u4f8b3\uff1aBtoB\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/span><\/h3>\n
      BtoB\u4f01\u696d\u3067\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3068\u696d\u7a2e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u6700\u3082\u5229\u76ca\u3092\u4e0a\u3052\u3089\u308c\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u7d50\u679c\u306b\u57fa\u3065\u304d\u3001\u7279\u5b9a\u306e\u696d\u7a2e\u306b\u7279\u5316\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u7387\u309230\uff05\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002<\/p>\n
      \u3053\u308c\u3089\u306e\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u3082\u308f\u304b\u308b\u3088\u3046\u306b\u3001\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u591a\u304f\u306e\u696d\u754c\u3067\u52b9\u679c\u3092\u767a\u63ee\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
      \u7d50\u8ad6<\/span><\/h2>\n
      \u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u304b\u3089\u5206\u6790\u3001\u65bd\u7b56\u306e\u5b9f\u65bd\u3001\u7d50\u679c\u306e\u8a55\u4fa1\u307e\u3067\u4e00\u8cab\u3057\u305f\u30d7\u30ed\u30bb\u30b9\u3092\u6301\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n
      \u200b<\/p>\n
      \u4f01\u696d\u306f\u3001\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u901a\u3058\u3066\u9867\u5ba2\u7372\u5f97\u6226\u7565\u3092\u5f37\u5316\u3057\u3001\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u3082\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u9032\u5316\u3057\u7d9a\u3051\u308b\u4e2d\u3001\u4f01\u696d\u306f\u305d\u306e\u5909\u5316\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
      TikTok\u63a1\u7528\/TikTok\u96c6\u5ba2\u3054\u691c\u8a0e\u306e\u65b9\u3078<\/span><\/h2>\n
      \n
      \n
      \u3010\u304a\u6253\u3061\u5408\u308f\u305b\u5e0c\u671b\u306e\u65b9\u306f\u3053\u3061\u3089\u304b\u3089\u3011
      \u65e5\u7a0b\u8abf\u6574\uff1ahttps:\/\/meeting.eeasy.jp\/yamaoka.yonohi\/tiktok_of_media<\/a>
      \u304a\u8a71\u3057\u3092\u304a\u4f3a\u3044\u3057\u3001\u5fa1\u793e\u5411\u3051\u306e\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8\u3092\u7121\u6599\u3067\u304a\u9001\u308a\u3057\u307e\u3059\u3002<\/p>\n<\/blockquote>
      <\/figcaption><\/figure>\n
      \u518d\u751f\u4fdd\u8a3c\u4ed8\u304d\u3067TikTok\u306e\u904b\u7528\u3092\u3057\u3066\u304f\u308c\u308b\u51c4\u3044\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
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      \n
      \n
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      <\/figcaption><\/figure>\n
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