Contents<\/p>

1<\/span> \u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u306e\u91cd\u8981\u6027<\/a><\/li>
2<\/span> \u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u6d3b\u7528<\/a>
- 2.1<\/span> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u9069\u5316<\/a><\/li>
- 2.2<\/span> A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/a><\/li>
- 2.3<\/span> \u5e83\u544a\u4e88\u7b97\u306e\u914d\u5206<\/a><\/li>
- 2.4<\/span> \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/a><\/li><\/ul><\/li>
- 3<\/span> \u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\uff1a\u6210\u529f\u4e8b\u4f8b\u306e\u5206\u6790<\/a>
  - 3.1<\/span> \u4e8b\u4f8b1\uff1aEC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u5411\u4e0a<\/a><\/li>
  - 3.2<\/span> \u4e8b\u4f8b2\uff1aB2B\u4f01\u696d\u306e\u30ea\u30fc\u30c9\u7372\u5f97<\/a><\/li><\/ul><\/li>
  - 4<\/span> \u7d50\u8ad6<\/a><\/li>
  - 5<\/span> TikTok\u63a1\u7528\/TikTok\u96c6\u5ba2\u3054\u691c\u8a0e\u306e\u65b9\u3078<\/a><\/li><\/ul><\/div>\n
    \u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u306e\u91cd\u8981\u6027<\/span><\/h2>\n
    \u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u6b63\u78ba\u3067\u5305\u62ec\u7684\u306a\u30c7\u30fc\u30bf\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u65b9\u6cd5\u3068\u305d\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n
    \u30c7\u30fc\u30bf\u53ce\u96c6\u306b\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u624b\u6bb5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
    1. \n
      \u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c7\u30fc\u30bf\uff1aGoogle Ads\u3084Facebook Ads\u306a\u3069\u306e\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u5f97\u3089\u308c\u308b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3084\u30af\u30ea\u30c3\u30af\u7387\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n
      \u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3001\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u904b\u7528\u306e\u65b9\u91dd\u3092\u898b\u76f4\u3059\u304d\u3063\u304b\u3051\u3068\u306a\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u3069\u306e\u5e83\u544a\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3001\u3069\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n
      \u307e\u305f\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u969b\u306b\u306f\u3001\u8cea\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4e0d\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u306f\u3001\u8aa4\u3063\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u4fe1\u983c\u3067\u304d\u308b\u30bd\u30fc\u30b9\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306e\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u3084\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3092\u884c\u3044\u3001\u6b63\u78ba\u306a\u60c5\u5831\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3001\u5e83\u544a\u904b\u7528\u306e\u6210\u529f\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n
      \u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u6d3b\u7528<\/span><\/h2>\n
      \u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u305f\u5f8c\u306f\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u308b\u304b\u304c\u91cd\u8981\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u65b9\u6cd5\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
      \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u9069\u5316<\/span><\/h3>\n
      \u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u660e\u78ba\u306b\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u5730\u57df\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u306a\u3069\u306e\u5c5e\u6027\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u5c64\u3092\u9078\u5b9a\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7121\u99c4\u306a\u5e83\u544a\u8cbb\u3092\u524a\u6e1b\u3057\u3001\u30af\u30ea\u30c3\u30af\u7387\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
      A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/span><\/h3>\n
      \u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u3001A\/B\u30c6\u30b9\u30c8\u306f\u975e\u5e38\u306b\u6709\u52b9\u306a\u624b\u6cd5\u3067\u3059\u3002\u7570\u306a\u308b\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30b3\u30d4\u30fc\u3092\u7528\u610f\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u8981\u7d20\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u5e38\u306b\u6700\u9069\u306a\u5e83\u544a\u3092\u904b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
      \u5e83\u544a\u4e88\u7b97\u306e\u914d\u5206<\/span><\/h3>\n
      \u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u5e83\u544a\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3092\u7406\u89e3\u3057\u3001\u5e83\u544a\u4e88\u7b97\u306e\u914d\u5206\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u9ad8\u3044\u5e83\u544a\u306b\u306f\u591a\u304f\u306e\u4e88\u7b97\u3092\u5272\u308a\u5f53\u3066\u3001\u9006\u306b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u4f4e\u3044\u5e83\u544a\u306f\u898b\u76f4\u3059\u3053\u3068\u3067\u3001\u5168\u4f53\u306eROI\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
      \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/span><\/h3>\n
      \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u5e83\u544a\u904b\u7528\u3067\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u5e83\u544a\u306e\u53cd\u5fdc\u3092\u8fc5\u901f\u306b\u78ba\u8a8d\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u3067\u3001\u5e38\u306b\u6700\u9069\u306a\u7d50\u679c\u3092\u8ffd\u6c42\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u904b\u7528\u306e\u52b9\u7387\u5316\u304c\u56f3\u3089\u308c\u307e\u3059\u3002<\/p>\n
      \u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\uff1a\u6210\u529f\u4e8b\u4f8b\u306e\u5206\u6790<\/span><\/h2>\n
      \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u8df5\u3057\u3066\u6210\u529f\u3057\u305f\u4f01\u696d\u306e\u4e8b\u4f8b\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n
      \u4e8b\u4f8b1\uff1aEC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u5411\u4e0a<\/span><\/h3>\n
      \u3042\u308bEC\u30b5\u30a4\u30c8\u306f\u3001Google Analytics\u3092\u6d3b\u7528\u3057\u3066\u8a2a\u554f\u8005\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u7279\u5b9a\u306e\u5546\u54c1\u306e\u8cfc\u5165\u7387\u304c\u4f4e\u3044\u3053\u3068\u304c\u5224\u660e\u3057\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u898b\u76f4\u3057\u3001\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u3068\u3053\u308d\u3001\u8cfc\u5165\u7387\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u3001\u58f2\u4e0a\u304c20%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n
      \u4e8b\u4f8b2\uff1aB2B\u4f01\u696d\u306e\u30ea\u30fc\u30c9\u7372\u5f97<\/span><\/h3>\n
      B2B\u4f01\u696d\u304cFacebook\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3066\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u969b\u3001A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7d30\u304b\u304f\u8abf\u6574\u3057\u305f\u7d50\u679c\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u30b3\u30b9\u30c8\u304c50%\u524a\u6e1b\u3055\u308c\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n
      \u3053\u308c\u3089\u306e\u4e8b\u4f8b\u304b\u3089\u3082\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u52b9\u679c\u304c\u660e\u3089\u304b\u3067\u3059\u3002\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u305f\u6226\u7565\u7684\u306a\u5e83\u544a\u904b\u7528\u306f\u3001\u4f01\u696d\u306e\u6210\u9577\u306b\u5927\u304d\u304f\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
      \u7d50\u8ad6<\/span><\/h2>\n
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      \u200b<\/p>\n
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