Contents<\/p>

1<\/span> ROI\u306e\u5b9a\u7fa9\u3068\u91cd\u8981\u6027<\/a><\/li>
2<\/span> \u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u306e\u6700\u9069\u5316<\/a><\/li>
3<\/span> \u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u6539\u5584<\/a><\/li>
4<\/span> \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6226\u7565\u306e\u5f37\u5316<\/a><\/li>
5<\/span> \u7d50\u8ad6<\/a><\/li>
6<\/span> TikTok\u63a1\u7528\/TikTok\u96c6\u5ba2\u3054\u691c\u8a0e\u306e\u65b9\u3078<\/a><\/li><\/ul><\/div>\n
ROI\u306e\u5b9a\u7fa9\u3068\u91cd\u8981\u6027<\/span><\/h2>\n
ROI\u306f\u300cReturn on Investment\u300d\u306e\u7565\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u6295\u8cc7\u5bfe\u52b9\u679c\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5e83\u544a\u306b\u6295\u3058\u305f\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u3001\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u5f97\u305f\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u8a08\u7b97\u5f0f\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n
ROI = (\u5229\u76ca - \u6295\u8cc7\u984d) \/ \u6295\u8cc7\u984d \u00d7 100<\/p>\n
\u3053\u306e\u5f0f\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6570\u5024\u5316\u3057\u3001\u6539\u5584\u70b9\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001ROI\u306e\u7ba1\u7406\u306f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u304c100\u4e07\u5186\u306e\u5e83\u544a\u8cbb\u3092\u6295\u3058\u3066\u3001200\u4e07\u5186\u306e\u58f2\u4e0a\u3092\u4e0a\u3052\u305f\u3068\u3057\u307e\u3059\u3002\u3053\u306e\u5834\u5408\u3001\u5229\u76ca\u306f100\u4e07\u5186\u3068\u306a\u308a\u3001ROI\u306f100%\u306b\u306a\u308a\u307e\u3059\u3002\u9006\u306b\u3001\u5e83\u544a\u8cbb\u304c100\u4e07\u5186\u3067\u58f2\u4e0a\u304c80\u4e07\u5186\u3060\u3063\u305f\u5834\u5408\u3001ROI\u306f\u30de\u30a4\u30ca\u30b920%\u3068\u306a\u308a\u3001\u6295\u8cc7\u304c\u7121\u99c4\u306b\u306a\u3063\u305f\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3059\u3002\u4f01\u696d\u306fROI\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u6226\u7565\u3092\u898b\u76f4\u3057\u3001\u52b9\u7387\u7684\u306a\u904b\u7528\u3092\u5b9f\u73fe\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n
\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u306e\u6700\u9069\u5316<\/span><\/h2>\n
\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u6210\u529f\u306b\u304a\u3044\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5411\u3051\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001ROI\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
1. \n
  \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u7406\u89e3\uff1a\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3057\u3001\u5404\u6bb5\u968e\u306b\u5fdc\u3058\u305f\u9069\u5207\u306a\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n
  \u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u53cd\u5fdc\u7387\u3092\u5411\u4e0a\u3055\u305b\u3001\u7121\u99c4\u306a\u5e83\u544a\u8cbb\u3092\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001SNS\u5e83\u544a\u3084\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8208\u5473\u3092\u6301\u3063\u305f\u9867\u5ba2\u306b\u518d\u5ea6\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
  \u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u6539\u5584<\/span><\/h2>\n
  \u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u904b\u7528\u306b\u304a\u3044\u3066\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306f\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3067\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3057\u3001\u6539\u5584\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
  \n
  \n
  A\/B\u30c6\u30b9\u30c8\uff1a\u7570\u306a\u308b\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u6bd4\u8f03\u3057\u3001\u52b9\u679c\u304c\u9ad8\u3044\u65b9\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n
  \n
  \u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790\uff1a\u3069\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3092\u5206\u6790\u3057\u3001\u5e83\u544a\u6587\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n
  \n
  \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\uff1a\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u9032\u6357\u3092\u8ffd\u8de1\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u898b\u76f4\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n
  \u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6210\u529f\u3057\u3066\u3044\u308b\u90e8\u5206\u3068\u6539\u5584\u304c\u5fc5\u8981\u306a\u90e8\u5206\u3092\u660e\u78ba\u306b\u3057\u3001ROI\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u5e83\u544a\u304c\u671f\u5f85\u3057\u305f\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u305d\u306e\u7406\u7531\u3092\u5206\u6790\u3057\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n
  \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6226\u7565\u306e\u5f37\u5316<\/span><\/h2>\n
  \u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u304a\u3044\u3066\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3001\u95a2\u5fc3\u3092\u6301\u305f\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u9b45\u529b\u7684\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u3084\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u304c\u5fc5\u8981\u3067\u3059\u3002\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6226\u7565\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n
  \n
  \n
  \u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\uff1a\u30d6\u30e9\u30f3\u30c9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u305f\u3081\u306b\u3001\u7269\u8a9e\u6027\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n<\/li>\n
  \n
  \u30d3\u30b8\u30e5\u30a2\u30eb\u306e\u5de5\u592b\uff1a\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n<\/li>\n
  \n
  \u884c\u52d5\u3092\u4fc3\u3059CTA\uff1a\u660e\u78ba\u306a\u884c\u52d5\u547c\u3073\u304b\u3051\uff08CTA\uff09\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306b\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n
  \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6226\u7565\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001ROI\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u304c\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3092\u53d6\u308a\u5165\u308c\u305f\u5e83\u544a\u3092\u5c55\u958b\u3057\u305f\u7d50\u679c\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u3001\u58f2\u4e0a\u304c\u5897\u52a0\u3057\u305f\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
  \u7d50\u8ad6<\/span><\/h2>\n
  \u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u904b\u7528\u306e\u6210\u529f\u306b\u306f\u3001ROI\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u304c\u91cd\u8981\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u306e\u6700\u9069\u5316\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u6539\u5584\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6226\u7565\u306e\u5f37\u5316\u3068\u3044\u3063\u305f\u8981\u7d20\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u306f\u3001\u5e38\u306b\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u6539\u5584\u3092\u91cd\u306d\u308b\u59ff\u52e2\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u5e02\u5834\u3067\u3082\u512a\u4f4d\u306b\u7acb\u3064\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n
  \u200b<\/p>\n
  TikTok\u63a1\u7528\/TikTok\u96c6\u5ba2\u3054\u691c\u8a0e\u306e\u65b9\u3078<\/span><\/h2>\n
  \n
  \n
  \u3010\u304a\u6253\u3061\u5408\u308f\u305b\u5e0c\u671b\u306e\u65b9\u306f\u3053\u3061\u3089\u304b\u3089\u3011
  \u65e5\u7a0b\u8abf\u6574\uff1ahttps:\/\/meeting.eeasy.jp\/yamaoka.yonohi\/tiktok_of_media<\/a>
  \u304a\u8a71\u3057\u3092\u304a\u4f3a\u3044\u3057\u3001\u5fa1\u793e\u5411\u3051\u306e\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8\u3092\u7121\u6599\u3067\u304a\u9001\u308a\u3057\u307e\u3059\u3002<\/p>\n<\/blockquote>
  <\/figcaption><\/figure>\n
  \u518d\u751f\u4fdd\u8a3c\u4ed8\u304d\u3067TikTok\u306e\u904b\u7528\u3092\u3057\u3066\u304f\u308c\u308b\u51c4\u3044\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
  \u682a\u5f0f\u4f1a\u793eTSUTA-WORLD\u306f\u4f01\u696d\u306eTikTok\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u652f\u63f4\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002
  \u5177\u4f53\u7684\u306b\u306f\u3001\u63a1\u7528\u30fb\u96c6\u5ba2\u6d3b\u52d5\u306b\u7279\u5316\u3057\u305fTikTok\u904b\u7528\u4ee3\u884c\u30b5\u30fc\u30d3\u30b9\u300c\u30d0\u30ba\u30b9\u30c6\u30c3\u30d7\u63a1\u7528\u300d\u300c\u30d0\u30ba\u30b9\u30c6\u30c3\u30d7PR\u300d\u3092\u63d0\u4f9b\u3057\u3001\u4f01\u696d\u306e\u63a1\u7528\u30fb\u96c6\u5ba2\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
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  \n
  \n
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  \u65e5\u7a0b\u8abf\u6574\uff1a https:\/\/meeting.eeasy.jp\/yamaoka.yonohi\/tiktok_of_media<\/a>
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  <\/figcaption><\/figure>\n
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