Contents<\/p>

1<\/span> \u30c7\u30fc\u30bf\u5206\u6790\u306e\u91cd\u8981\u6027<\/a><\/li>
2<\/span> \u5b9f\u8df5\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5<\/a>
- 2.1<\/span> 1. A\/B\u30c6\u30b9\u30c8<\/a><\/li>
- 2.2<\/span> 2. \u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u5206\u6790<\/a><\/li>
- 2.3<\/span> 3. \u30c7\u30fc\u30bf\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u6d3b\u7528<\/a><\/li>
- 2.4<\/span> 4. \u6a5f\u68b0\u5b66\u7fd2\u306e\u6d3b\u7528<\/a><\/li><\/ul><\/li>
- 3<\/span> \u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u904b\u7528\u306e\u6210\u529f\u4e8b\u4f8b<\/a>
  - 3.1<\/span> 1. E\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b<\/a><\/li>
  - 3.2<\/span> 2. SaaS\u4f01\u696d\u306e\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u6226\u7565<\/a><\/li>
  - 3.3<\/span> 3. \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306e\u6210\u529f\u4f8b<\/a><\/li><\/ul><\/li>
  - 4<\/span> \u7d50\u8ad6<\/a><\/li>
  - 5<\/span> TikTok\u63a1\u7528\/TikTok\u96c6\u5ba2\u3054\u691c\u8a0e\u306e\u65b9\u3078<\/a><\/li><\/ul><\/div>\n
    \u30c7\u30fc\u30bf\u5206\u6790\u306e\u91cd\u8981\u6027<\/span><\/h2>\n
    \u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u3048\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306f\u3001\u69d8\u3005\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u5a92\u4f53\u3092\u901a\u3058\u3066\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u8fc5\u901f\u306b\u8a55\u4fa1\u3057\u3001\u5fc5\u8981\u306a\u8abf\u6574\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
    1. \n
      ROI\u306e\u6700\u9069\u5316\uff1a\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u3001ROI\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u306a\u76ee\u6a19\u3067\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u8a55\u4fa1\u3057\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u7387\u7684\u306a\u5e83\u544a\u904b\u7528\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n
      \u3053\u306e\u3088\u3046\u306b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306f\u5e83\u544a\u904b\u7528\u306e\u6210\u529f\u3092\u652f\u3048\u308b\u8981\u7d20\u3067\u3042\u308a\u3001\u5e83\u544a\u4e3b\u306f\u3053\u308c\u3092\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
      \u5b9f\u8df5\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5<\/span><\/h2>\n
      \u5b9f\u969b\u306b\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5e83\u544a\u904b\u7528\u306b\u7279\u5316\u3057\u305f\u30c7\u30fc\u30bf\u5206\u6790\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n
      1. A\/B\u30c6\u30b9\u30c8<\/span><\/h3>\n
      A\/B\u30c6\u30b9\u30c8\u306f\u3001\u7570\u306a\u308b\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7528\u3044\u3066\u52b9\u679c\u3092\u6bd4\u8f03\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u7570\u306a\u308b\u30c7\u30b6\u30a4\u30f3\u306e\u5e83\u544a\u3092\u305d\u308c\u305e\u308c\u4e00\u5b9a\u306e\u5272\u5408\u3067\u914d\u4fe1\u3057\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u793a\u3059\u304b\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306b\u3088\u308a\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u5e83\u544a\u8981\u7d20\u3092\u7279\u5b9a\u3067\u304d\u3001\u4eca\u5f8c\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
      2. \u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u5206\u6790<\/span><\/h3>\n
      \u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u5206\u6790\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u5185\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u304d\u3092\u8ffd\u8de1\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7e4b\u304c\u308b\u306e\u304b\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u30da\u30fc\u30b8\u3067\u96e2\u8131\u3059\u308b\u306e\u304b\u3001\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8208\u5473\u3092\u793a\u3059\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5e83\u544a\u904b\u7528\u306e\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
      3. \u30c7\u30fc\u30bf\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u6d3b\u7528<\/span><\/h3>\n
      \u30c7\u30fc\u30bf\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3057\u3001\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u4e00\u76ee\u3067\u78ba\u8a8d\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3053\u308c\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306f\u52b9\u679c\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u8fc5\u901f\u306b\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u3001KPI\u3092\u8a2d\u5b9a\u3057\u3001\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u904b\u7528\u306e\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n
      4. \u6a5f\u68b0\u5b66\u7fd2\u306e\u6d3b\u7528<\/span><\/h3>\n
      \u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7cbe\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u304b\u3089\u5b66\u7fd2\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u4e88\u6e2c\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u914d\u4fe1\u6226\u7565\u3092\u6700\u9069\u5316\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n
      \u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u904b\u7528\u306e\u6210\u529f\u4e8b\u4f8b<\/span><\/h2>\n
      \u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u6210\u529f\u4e8b\u4f8b\u306f\u6570\u591a\u304f\u5b58\u5728\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u4f01\u696d\u306e\u53d6\u308a\u7d44\u307f\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n
      1. E\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b<\/span><\/h3>\n
      \u3042\u308bE\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u3067\u306f\u3001A\/B\u30c6\u30b9\u30c8\u3092\u6d3b\u7528\u3057\u3066\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u6700\u9069\u5316\u3057\u307e\u3057\u305f\u3002\u7570\u306a\u308b\u30d0\u30ca\u30fc\u5e83\u544a\u3092\u7528\u3044\u3066\u30c6\u30b9\u30c8\u3092\u884c\u3044\u3001\u6700\u3082\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u3044\u30c7\u30b6\u30a4\u30f3\u3092\u7279\u5b9a\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u5e83\u544a\u306eCTR\u304c30%\u5411\u4e0a\u3057\u3001\u58f2\u4e0a\u3082\u9855\u8457\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n
      2. SaaS\u4f01\u696d\u306e\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u6226\u7565<\/span><\/h3>\n
      \u5225\u306eSaaS\u4f01\u696d\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u304b\u3089\u6709\u6599\u30d7\u30e9\u30f3\u3078\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u6a5f\u80fd\u306b\u6700\u3082\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u5206\u6790\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c55\u958b\u3057\u305f\u7d50\u679c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c50%\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n
      3. \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306e\u6210\u529f\u4f8b<\/span><\/h3>\n
      \u3042\u308b\u98f2\u6599\u30e1\u30fc\u30ab\u30fc\u306f\u3001\u30c7\u30fc\u30bf\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u6d3b\u7528\u3057\u3066\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u679c\u7684\u306a\u5e83\u544a\u914d\u4fe1\u3092\u884c\u3044\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002\u7279\u306b\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306e\u52b9\u679c\u3092\u5206\u6790\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5408\u308f\u305b\u305f\u5e83\u544a\u6226\u7565\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u304c20%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n
      \u3053\u306e\u3088\u3046\u306b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u5177\u4f53\u7684\u306a\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n
      \u7d50\u8ad6<\/span><\/h2>\n
      \u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u5206\u6790\u306e\u6d3b\u7528\u306f\u3001\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u53ef\u8996\u5316\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7406\u89e3\u3001ROI\u306e\u6700\u9069\u5316\u3092\u901a\u3058\u3066\u3001\u5e83\u544a\u4e3b\u306f\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u5b9f\u8df5\u7684\u306a\u624b\u6cd5\u3084\u6210\u529f\u4e8b\u4f8b\u3092\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u3001\u81ea\u793e\u306e\u5e83\u544a\u904b\u7528\u306b\u30c7\u30fc\u30bf\u5206\u6790\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4eca\u5f8c\u3082\u30c7\u30fc\u30bf\u5206\u6790\u306e\u6d3b\u7528\u3092\u9032\u3081\u3001\u5e83\u544a\u904b\u7528\u3092\u3055\u3089\u306a\u308b\u9ad8\u307f\u3078\u3068\u5c0e\u3044\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n
      \u200b<\/p>\n
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      \n
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