Contents<\/p>

1<\/span> \u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u91cd\u8981\u6027<\/a><\/li>
2<\/span> ROI\u5206\u6790\u306e\u5b9f\u65bd\u65b9\u6cd5<\/a>
- 2.1<\/span> 1. ROI\u306e\u57fa\u672c\u8a08\u7b97<\/a><\/li>
- 2.2<\/span> 2. A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u52b9\u679c\u6e2c\u5b9a<\/a><\/li>
- 2.3<\/span> 3. \u30c7\u30fc\u30bf\u53ef\u8996\u5316\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/a><\/li><\/ul><\/li>
- 3<\/span> \u30c7\u30fc\u30bf\u5206\u6790\u304b\u3089\u5f97\u3089\u308c\u308b\u30a4\u30f3\u30b5\u30a4\u30c8<\/a>
  - 3.1<\/span> 1. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u5b9a<\/a><\/li>
  - 3.2<\/span> 2. \u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6700\u9069\u5316<\/a><\/li>
  - 3.3<\/span> 3. \u5e83\u544a\u5a92\u4f53\u306e\u9078\u5b9a<\/a><\/li><\/ul><\/li>
  - 4<\/span> \u7d50\u8ad6<\/a><\/li>
  - 5<\/span> TikTok\u63a1\u7528\/TikTok\u96c6\u5ba2\u3054\u691c\u8a0e\u306e\u65b9\u3078<\/a><\/li><\/ul><\/div>\n
    \u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u91cd\u8981\u6027<\/span><\/h2>\n
    \u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u53ce\u96c6\u306f\u3001ROI\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002\u53ce\u96c6\u3059\u308b\u30c7\u30fc\u30bf\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n
    1. \n
      \u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\uff1a\u9867\u5ba2\u304c\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u7dcf\u5229\u76ca\u3092\u793a\u3057\u3001\u6295\u8cc7\u306e\u6210\u679c\u3092\u9577\u671f\u7684\u306b\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n
      \u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6b63\u78ba\u306b\u5206\u6790\u3059\u308b\u57fa\u76e4\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u65b9\u6cd5\u306b\u306f\u3001\u30a6\u30a7\u30d6\u89e3\u6790\u30c4\u30fc\u30eb\u3084\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n
      ROI\u5206\u6790\u306e\u5b9f\u65bd\u65b9\u6cd5<\/span><\/h2>\n
      \u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u305f\u5f8c\u306f\u3001ROI\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u5206\u6790\u624b\u6cd5\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
      1. ROI\u306e\u57fa\u672c\u8a08\u7b97<\/span><\/h3>\n
      ROI\u306f\u4ee5\u4e0b\u306e\u5f0f\u3092\u7528\u3044\u3066\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002<\/p>\n
      ROI = (\u5229\u76ca \u00f7 \u6295\u8cc7\u984d) \u00d7 100<\/p>\n
      \u3053\u306e\u57fa\u672c\u7684\u306a\u8a08\u7b97\u3092\u901a\u3058\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u53ce\u76ca\u6027\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5e83\u544a\u8cbb\u7528\u304c100\u4e07\u5186\u3067\u3001\u58f2\u4e0a\u304c300\u4e07\u5186\u306e\u5834\u5408\u3001ROI\u306f200%\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u6295\u8cc7\u304c\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u751f\u307f\u51fa\u3057\u305f\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
      2. A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u52b9\u679c\u6e2c\u5b9a<\/span><\/h3>\n
      \u5e83\u544a\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5909\u3048\u305f\u8907\u6570\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4e26\u884c\u3057\u3066\u5b9f\u65bd\u3057\u3001\u3069\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3092\u6bd4\u8f03\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002A\/B\u30c6\u30b9\u30c8\u306b\u3088\u3063\u3066\u3001\u3069\u306e\u8981\u7d20\u304cROI\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6b21\u56de\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5411\u3051\u305f\u6700\u9069\u5316\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
      3. \u30c7\u30fc\u30bf\u53ef\u8996\u5316\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/span><\/h3>\n
      \u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u30b0\u30e9\u30d5\u3084\u30c1\u30e3\u30fc\u30c8\u306b\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30c8\u30ec\u30f3\u30c9\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Google Data Studio\u3084Tableau\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001ROI\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u3092\u8996\u899a\u7684\u306b\u78ba\u8a8d\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u4fc3\u9032\u3055\u308c\u307e\u3059\u3002<\/p>\n
      \u30c7\u30fc\u30bf\u5206\u6790\u304b\u3089\u5f97\u3089\u308c\u308b\u30a4\u30f3\u30b5\u30a4\u30c8<\/span><\/h2>\n
      \u30c7\u30fc\u30bf\u5206\u6790\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u8cb4\u91cd\u3067\u3059\u3002\u4ee5\u4e0b\u306b\u3044\u304f\u3064\u304b\u306e\u5177\u4f53\u4f8b\u3092\u6319\u3052\u307e\u3059\u3002<\/p>\n
      1. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u5b9a<\/span><\/h3>\n
      \u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u3069\u306e\u9867\u5ba2\u5c64\u304c\u5e83\u544a\u306b\u53cd\u5fdc\u3057\u3084\u3059\u3044\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5e74\u9f62\u3001\u6027\u5225\u3001\u5730\u57df\u3001\u8208\u5473\u95a2\u5fc3\u306a\u3069\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n
      2. \u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6700\u9069\u5316<\/span><\/h3>\n
      \u3069\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u6700\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u751f\u3093\u3067\u3044\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u8272\u3084\u30d5\u30a9\u30f3\u30c8\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308c\u3070\u3001\u5c06\u6765\u7684\u306a\u5e83\u544a\u5236\u4f5c\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
      3. \u5e83\u544a\u5a92\u4f53\u306e\u9078\u5b9a<\/span><\/h3>\n
      \u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308a\u3001\u3069\u306e\u5e83\u544a\u5a92\u4f53\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u3068\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u5e83\u544a\u306e\u3069\u3061\u3089\u304cROI\u3092\u9ad8\u3081\u3066\u3044\u308b\u304b\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e88\u7b97\u306e\u914d\u5206\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
      \u7d50\u8ad6<\/span><\/h2>\n
      \u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308bROI\u6700\u5927\u5316\u306e\u305f\u3081\u306b\u306f\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u304b\u3089\u5206\u6790\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u5c0e\u51fa\u307e\u3067\u306e\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u9069\u5207\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u5206\u6790\u624b\u6cd5\u3092\u99c6\u4f7f\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u4eca\u5f8c\u306e\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u306f\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002\u4f01\u696d\u306f\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066ROI\u3092\u6700\u5927\u5316\u3057\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u69cb\u7bc9\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n
      \u200b<\/p>\n
      TikTok\u63a1\u7528\/TikTok\u96c6\u5ba2\u3054\u691c\u8a0e\u306e\u65b9\u3078<\/span><\/h2>\n
      \n
      \n
      \u3010\u304a\u6253\u3061\u5408\u308f\u305b\u5e0c\u671b\u306e\u65b9\u306f\u3053\u3061\u3089\u304b\u3089\u3011
      \u65e5\u7a0b\u8abf\u6574\uff1ahttps:\/\/meeting.eeasy.jp\/yamaoka.yonohi\/tiktok_of_media<\/a>
      \u304a\u8a71\u3057\u3092\u304a\u4f3a\u3044\u3057\u3001\u5fa1\u793e\u5411\u3051\u306e\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8\u3092\u7121\u6599\u3067\u304a\u9001\u308a\u3057\u307e\u3059\u3002<\/p>\n<\/blockquote>
      <\/figcaption><\/figure>\n
      \u518d\u751f\u4fdd\u8a3c\u4ed8\u304d\u3067TikTok\u306e\u904b\u7528\u3092\u3057\u3066\u304f\u308c\u308b\u51c4\u3044\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
      \u682a\u5f0f\u4f1a\u793eTSUTA-WORLD\u306f\u4f01\u696d\u306eTikTok\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u652f\u63f4\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002
      \u5177\u4f53\u7684\u306b\u306f\u3001\u63a1\u7528\u30fb\u96c6\u5ba2\u6d3b\u52d5\u306b\u7279\u5316\u3057\u305fTikTok\u904b\u7528\u4ee3\u884c\u30b5\u30fc\u30d3\u30b9\u300c\u30d0\u30ba\u30b9\u30c6\u30c3\u30d7\u63a1\u7528\u300d\u300c\u30d0\u30ba\u30b9\u30c6\u30c3\u30d7PR\u300d\u3092\u63d0\u4f9b\u3057\u3001\u4f01\u696d\u306e\u63a1\u7528\u30fb\u96c6\u5ba2\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n
      \u518d\u751f\u6570\u304c\u6708\u95931\u4e07\u56de\u4ee5\u4e0b\u306e\u5834\u5408\u306f\u8acb\u6c420\u5186\u3002\u52d5\u753b\u306e2\u6b21\u5229\u7528\u53ef\u80fd\u3067\u3001\u958b\u59cb1\u30f6\u6708\u3067200\u4e07\u56de\u518d\u751f\u30013\u30f6\u6708\u3067490\u4e07\u56de\u518d\u751f\u3001\u534a\u5e74\u3067900\u4e07\u518d\u751f\u3044\u3063\u3066\u3044\u308b\u3082\u306e\u3082\u3054\u3056\u3044\u307e\u3059\u3002<\/p>\n
      \u30fb\u6c42\u4eba\u5e83\u544a\u306b\u8cbb\u7528\u3092\u304b\u3051\u3066\u3082\u5fdc\u52df\u304c\u4f38\u3073\u306a\u3044
      \u30fb\u82e5\u624b\u3084Z\u4e16\u4ee3\u306e\u53cd\u5fdc\u304c\u5f31\u3044
      \u30fbSNS\u3067\u58f2\u4e0a\u3092\u4f5c\u308a\u305f\u3044<\/p>\n
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      \n
      \n
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      <\/figcaption><\/figure>\n
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