Contents<\/p>

1<\/span> \u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790<\/a><\/li>
2<\/span> \u5e83\u544a\u6226\u7565\u306e\u6700\u9069\u5316<\/a><\/li>
3<\/span> \u7d50\u679c\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u6539\u5584<\/a><\/li>
4<\/span> \u5b9f\u8df5\u4f8b\u304b\u3089\u5b66\u3076<\/a><\/li>
5<\/span> \u7d50\u8ad6<\/a><\/li><\/ul><\/div>\n
\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790<\/span><\/h2>\n
\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u5e83\u544a\u904b\u7528\u306b\u306f\u3001\u307e\u305a\u6b63\u78ba\u3067\u4fe1\u983c\u6027\u306e\u3042\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n
1. \n
  \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c7\u30fc\u30bf\uff1a\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3084ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u6e2c\u5b9a\u3057\u3001\u4e00\u5c64\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6a21\u7d22\u3057\u307e\u3059\u3002\u3053\u306e\u969b\u306b\u306f\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u306e\u8a55\u4fa1\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u304b\u3089\u518d\u8cfc\u5165\u307e\u3067\u306e\u904e\u7a0b\u3092\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u66f4\u306a\u308b\u6539\u5584\u70b9\u3084\u6a5f\u4f1a\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n
  \u6700\u65b0\u6280\u8853\u3092\u99c6\u4f7f\u3057\u3066\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u52b9\u7387\u3088\u304f\u53ce\u96c6\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306b\u6700\u9069\u306a\u6226\u7565\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u3057\u3063\u304b\u308a\u3068\u3057\u305f\u57fa\u76e4\u3092\u7bc9\u3044\u3066\u304a\u304f\u3053\u3068\u304c\u6210\u529f\u3078\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002<\/p>\n
  \u5e83\u544a\u6226\u7565\u306e\u6700\u9069\u5316<\/span><\/h2>\n
  \u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5143\u306b\u3001\u5e83\u544a\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3044\u304f\u3064\u304b\u306e\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002 <\/p>\n
  \n
  \n
  A\/B\u30c6\u30b9\u30c8\uff1a\u7570\u306a\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3067\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u884c\u3044\u3001\u305d\u306e\u53cd\u5fdc\u7387\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002\u6700\u3082\u52b9\u679c\u7684\u306a\u8981\u7d20\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u3092\u6b21\u56de\u4ee5\u964d\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001CTA\uff08\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff09\u306e\u8868\u73fe\u4e00\u3064\u5909\u3048\u308b\u3060\u3051\u3067\u3082\u5927\u304d\u306a\u5f71\u97ff\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30c6\u30b9\u30c8\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u6210\u529f\u4f53\u9a13\u306f\u4eca\u5f8c\u306e\u6226\u7565\u306b\u3082\u6d3b\u304b\u3055\u308c\u308b\u305f\u3081\u3001\u5c0f\u3055\u306a\u4fee\u6b63\u3067\u3082\u614e\u91cd\u306b\u5b9f\u65bd\u3059\u308b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n
  \n
  \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u5411\u4e0a\uff1a\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u60c5\u5831\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7d30\u5206\u5316\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u6700\u9069\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u904e\u7a0b\u306b\u306f\u5fc3\u7406\u7684\u8981\u56e0\u3084\u8cfc\u8cb7\u5c65\u6b74\u3082\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u65b0\u305f\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6280\u8853\u3084AI\u30c4\u30fc\u30eb\u3082\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3088\u308a\u7cbe\u5bc6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n
  \n
  \u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u904e\u53bb\u306b\u81ea\u793e\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u3084\u8cfc\u5165\u5c65\u6b74\u304c\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u518d\u5ea6\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u3067\u3001\u9ad8\u3044\u78ba\u7387\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u3052\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u306e\u624b\u6cd5\u306f\u9867\u5ba2\u3078\u306e\u518d\u63a5\u89e6\u6a5f\u4f1a\u3092\u5897\u3084\u3057\u3001\u305d\u306e\u7d50\u679c\u3068\u3057\u3066\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u5411\u4e0a\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002\u6700\u8fd1\u3067\u306f\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6280\u8853\u3082\u666e\u53ca\u3057\u3066\u304a\u308a\u3001\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3067\u30d6\u30e9\u30f3\u30c9\u5fe0\u8aa0\u5fc3\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u306b\u3082\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n
  \u3053\u308c\u3089\u306e\u6226\u7565\u306b\u3088\u3063\u3066\u3001\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u5b9a\u671f\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u3068\u6539\u5584\u3082\u5fd8\u308c\u305a\u884c\u3063\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n
  \u7d50\u679c\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u6539\u5584<\/span><\/h2>\n
  \u5e83\u544a\u904b\u7528\u3067\u306f\u7d50\u679c\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e2d\u306f\u5e38\u306b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\uff08KPI\uff09\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u3092\u8ffd\u8de1\u3057\u3001\u305d\u306e\u7d50\u679c\u306b\u3088\u3063\u3066\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6226\u7565\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002 <\/p>\n
  \n
  \n
  \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\uff1a\u5404\u7a2e\u6307\u6a19\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u8a2d\u5b9a\u3057\u3001\u81ea\u793e\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u5171\u6709\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u30c1\u30fc\u30e0\u5168\u54e1\u304c\u540c\u3058\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u52d5\u3051\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u306f\u8996\u899a\u5316\u30c4\u30fc\u30eb\u3082\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u76f4\u611f\u7684\u306a\u7406\u89e3\u4fc3\u9032\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n
  \n
  \u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\uff1a\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3068\u7d50\u679c\u306b\u3064\u3044\u3066\u30c1\u30fc\u30e0\u5168\u54e1\u3067\u8a71\u3057\u5408\u3044\u3001\u6b21\u56de\u4ee5\u964d\u306e\u6539\u5584\u7b56\u3068\u3057\u3066\u53cd\u6620\u3055\u305b\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u4f5c\u308a\u3082\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u81ea\u793e\u3060\u3051\u3067\u306a\u304f\u7af6\u5408\u4ed6\u793e\u304b\u3089\u3082\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d7\u3051\u53d6\u308b\u59ff\u52e2\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30aa\u30fc\u30d7\u30f3\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u65b0\u3057\u3044\u8996\u70b9\u3084\u30a2\u30a4\u30c7\u30a3\u30a2\u5275\u51fa\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n
  \n
  \u7d99\u7d9a\u7684\u5b66\u7fd2\uff1a\u696d\u754c\u30c8\u30ec\u30f3\u30c9\u3084\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u5411\u3082\u6ce8\u8996\u3057\u3001\u65b0\u305f\u306a\u77e5\u898b\u3084\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u5b9a\u671f\u7684\u306b\u696d\u754c\u30bb\u30df\u30ca\u30fc\u3084\u30a6\u30a7\u30d3\u30ca\u30fc\u306b\u3082\u53c2\u52a0\u3057\u3001\u65b0\u3057\u3044\u6280\u8853\u3084\u30c8\u30ec\u30f3\u30c9\u60c5\u5831\u306b\u89e6\u308c\u308b\u3053\u3068\u304c\u6709\u76ca\u3067\u3059\u3002\u307e\u305f\u3001\u81ea\u793e\u5185\u3067\u30ca\u30ec\u30c3\u30b8\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0\u30bb\u30c3\u30b7\u30e7\u30f3\u3082\u8a2d\u3051\u3066\u793e\u5185\u5b66\u7fd2\u6587\u5316\u80b2\u6210\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n
  \u3053\u308c\u3089\u306f\u5358\u306a\u308b\u6570\u5024\u78ba\u8a8d\u3067\u306f\u306a\u304f\u3001\u672c\u8cea\u7684\u306a\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3078\u7e4b\u3052\u308b\u305f\u3081\u306b\u3082\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n
  \u5b9f\u8df5\u4f8b\u304b\u3089\u5b66\u3076<\/span><\/h2>\n
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  \u200b<\/p>\n
  \n
  \n
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  <\/figcaption><\/figure>\n
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