Contents<\/p>

1<\/span> \u30c7\u30fc\u30bf\u5206\u6790\u306e\u91cd\u8981\u6027<\/a><\/li>
2<\/span> \u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u6d3b\u7528\u65b9\u6cd5<\/a><\/li>
3<\/span> \u6700\u9069\u5316\u6226\u7565\u306e\u5b9f\u8df5\u624b\u9806<\/a><\/li>
4<\/span> \u7d50\u679c\u306e\u6e2c\u5b9a\u3068\u6539\u5584<\/a><\/li><\/ul><\/div>\n
\u30c7\u30fc\u30bf\u5206\u6790\u306e\u91cd\u8981\u6027<\/span><\/h2>\n
\u30c7\u30fc\u30bf\u5206\u6790\u306f\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u7279\u306b\u73fe\u5728\u306e\u3088\u3046\u306a\u60c5\u5831\u904e\u591a\u306a\u6642\u4ee3\u3067\u306f\u3001\u6b63\u78ba\u306a\u60c5\u5831\u53ce\u96c6\u3068\u89e3\u6790\u306b\u3088\u3063\u3066\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30bf\u30d6\u30ec\u30c3\u30c8\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u306b\u3088\u3063\u3066\u6d88\u8cbb\u8005\u884c\u52d5\u306f\u307e\u3059\u307e\u3059\u8907\u96d1\u5316\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u305d\u306e\u5bfe\u5fdc\u306b\u306f\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u5c02\u7528\u306e\u30c4\u30fc\u30eb\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5c0e\u5165\u3057\u3001\u81ea\u793e\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316\u3084\u5206\u6790\u6a5f\u80fd\u5f37\u5316\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30c7\u30fc\u30bf\u51e6\u7406\u304c\u53ef\u80fd\u3067\u3042\u308a\u3001\u77ac\u6642\u306b\u30c8\u30ec\u30f3\u30c9\u3084\u7570\u5e38\u5024\u3092\u628a\u63e1\u3059\u308b\u80fd\u529b\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u3053\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u30b0\u30e9\u30d5\u30a3\u30ab\u30eb\u306a\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u304c\u63d0\u4f9b\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u4e00\u76ee\u3067\u72b6\u6cc1\u628a\u63e1\u3067\u304d\u308b\u5229\u70b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u5b9a\u671f\u7684\u306a\u30c7\u30fc\u30bf\u30ec\u30d3\u30e5\u30fc\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u904e\u53bb\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u5f97\u3089\u308c\u305f\u7d50\u679c\u3084\u5b66\u3073\u306f\u3001\u4eca\u5f8c\u306e\u6226\u7565\u7b56\u5b9a\u306b\u304a\u3044\u3066\u5927\u3044\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u8a18\u9332\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u4f55\u304c\u6210\u529f\u8981\u56e0\u3060\u3063\u305f\u306e\u304b\u3001\u305d\u306e\u9006\u3067\u4e0d\u8abf\u3060\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u4f55\u304c\u5931\u6557\u8981\u56e0\u3060\u3063\u305f\u306e\u304b\u3092\u5fb9\u5e95\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u65bd\u7b56\u3078\u306e\u30d2\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u60c5\u5831\u306f\u5b9f\u884c\u53ef\u80fd\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3078\u3068\u6607\u83ef\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u81ea\u793e\u6210\u9577\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u65b0\u3057\u3044\u6280\u8853\u3084\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u5e38\u6642\u60c5\u5831\u53ce\u96c6\u3057\u7d9a\u3051\u308b\u59ff\u52e2\u306f\u4f01\u696d\u7af6\u4e89\u529b\u5411\u4e0a\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u65b0\u8208\u5e02\u5834\u3078\u306e\u9032\u51fa\u6642\u306b\u3082\u975e\u5e38\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u305d\u306e\u5e02\u5834\u7279\u6709\u306e\u6d88\u8cbb\u8005\u52d5\u5411\u3084\u7af6\u4e89\u74b0\u5883\u306b\u3064\u3044\u3066\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u591a\u89d2\u7684\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u89e3\u6790\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u65b0\u3057\u3044\u5730\u57df\u3078\u9032\u51fa\u3059\u308b\u5834\u5408\u3001\u305d\u306e\u5730\u57df\u5185\u3067\u4eba\u6c17\u306e\u3042\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u8abf\u67fb\u3057\u3001\u305d\u308c\u3089\u306b\u57fa\u3065\u3044\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u5e02\u5834\u9069\u5fdc\u529b\u3053\u305d\u304c\u4f01\u696d\u7af6\u4e89\u529b\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u4e00\u90e8\u4f01\u696d\u3067\u306f\u3001\u65b0\u5e02\u5834\u3078\u306e\u9032\u51fa\u6642\u306b\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u3057\u3066\u73fe\u5730\u6587\u5316\u3084\u55dc\u597d\u3092\u53cd\u6620\u3055\u305b\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5c55\u958b\u306b\u3088\u3063\u3066\u77ed\u671f\u9593\u3067\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u305f\u6210\u529f\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u6d3b\u7528\u65b9\u6cd5<\/span><\/h2>\n
\u5e83\u544a\u904b\u7528\u3067\u306f\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u304b\u3089\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u305d\u308c\u3089\u3092\u7d71\u5408\u3057\u3066\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u4e3b\u306a\u30c7\u30fc\u30bf\u6d3b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n
1. \n
  \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\uff1a\u5e83\u544a\u904b\u7528\u4e2d\u306b\u3082\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u305d\u306e\u5834\u3067\u4fee\u6b63\u3084\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u8fc5\u901f\u3055\u3053\u305d\u304c\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u7279\u5b9a\u306e\u6642\u9593\u5e2f\u3084\u66dc\u65e5\u306b\u3088\u3063\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u5909\u308f\u308b\u5834\u5408\u3082\u3042\u308b\u305f\u3081\u3001\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u3063\u3066\u6700\u9069\u306a\u6295\u8cc7\u5224\u65ad\u3082\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u65b0\u3057\u3044\u6280\u8853\u3084\u624b\u6cd5\u306b\u3064\u3044\u3066\u5e38\u6642\u60c5\u5831\u53ce\u96c6\u3057\u7d9a\u3051\u308b\u59ff\u52e2\u3082\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30b7\u30b9\u30c6\u30e0\u306f\u5373\u5ea7\u306b\u6b21\u306a\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3078\u3068\u7e4b\u3052\u308b\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n
  \u6700\u9069\u5316\u6226\u7565\u306e\u5b9f\u8df5\u624b\u9806<\/span><\/h2>\n
  \u5177\u4f53\u7684\u306a\u6700\u9069\u5316\u6226\u7565\u3068\u3057\u3066\u306f\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
  \n
  \n
  \u76ee\u6a19\u8a2d\u5b9a\uff1a\u307e\u305a\u521d\u3081\u306b\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u304b\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u306e\u8a2d\u5b9a\u306fSMART\u539f\u5247\uff08\u5177\u4f53\u7684\u30fb\u6e2c\u5b9a\u53ef\u80fd\u30fb\u9054\u6210\u53ef\u80fd\u30fb\u95a2\u9023\u6027\u30fb\u6642\u9593\u5236\u7d04\uff09\u306b\u57fa\u3065\u304f\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u81ea\u793e\u5185\u5916\u304b\u3089\u591a\u304f\u610f\u898b\u3092\u96c6\u3081\u3001\u591a\u9762\u7684\u8a55\u4fa1\u306b\u3082\u57fa\u3065\u3044\u305f\u76ee\u6a19\u8a2d\u5b9a\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u307e\u305f\u76ee\u6a19\u8a2d\u5b9a\u306b\u306f\u67d4\u8edf\u6027\u3082\u6301\u305f\u305b\u3001\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u5909\u5316\u3078\u306e\u5bfe\u5fdc\u529b\u3082\u8003\u616e\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n<\/li>\n
  \n
  KPI\u8a2d\u5b9a\uff1a\u305d\u306e\u76ee\u6a19\u9054\u6210\u5ea6\u5408\u3044\u3092\u898b\u308b\u305f\u3081\u306e\u6307\u6a19\uff08KPI\uff09\u3082\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u306b\u306fCTR\u3084CVR\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u6570\u5024\u76ee\u6a19\u3060\u3051\u3067\u306f\u306a\u304f\u8cea\u7684\u5074\u9762\u3082\u8003\u616e\u3057\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u3053\u306e\u8a55\u4fa1\u57fa\u6e96\u306f\u67d4\u8edf\u6027\u3082\u6301\u305f\u305b\u3001\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u5909\u5316\u306b\u3082\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u898b\u76f4\u3059\u3053\u3068\u3082\u5fd8\u308c\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002KPI\u8a2d\u5b9a\u6642\u306b\u306f\u696d\u754c\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068\u3082\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u8a2d\u5b9a\u3059\u308b\u3068\u3088\u308a\u30ea\u30a2\u30ea\u30c6\u30a3\u3042\u3075\u308c\u308b\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u9069\u5207\u306a\u6e2c\u5b9a\u7bc4\u56f2\u3068\u671f\u9593\u8a2d\u5b9a\u3082\u91cd\u8981\u3067\u3042\u308a\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u3088\u308a\u660e\u78ba\u306a\u6210\u679c\u628a\u63e1\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n
  \n
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  \n
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