{"id":5719,"date":"2020-11-25T21:40:48","date_gmt":"2020-11-25T12:40:48","guid":{"rendered":"https:\/\/tsuta-world.com\/vau\/?p=5719"},"modified":"2023-04-05T20:01:10","modified_gmt":"2023-04-05T11:01:10","slug":"video-ads_kpi","status":"publish","type":"post","link":"https:\/\/tsuta-world.com\/lp\/vau\/video-ads_kpi\/","title":{"rendered":"\u52d5\u753b\u5e83\u544a\u904b\u7528\u306eKPI\u8a2d\u5b9a\u306f\u3069\u3046\u3057\u305f\u3089\u3044\u3044\u306e\uff1f\u52b9\u679c\u7684\u306aKPI\u3092\u7d39\u4ecb"},"content":{"rendered":"<p>\u3053\u306e\u6570\u5e74\u3001\u6025\u6210\u9577\u3057\u7d9a\u3051\u3066\u3044\u308b\u52d5\u753b\u5e83\u544a\u5e02\u5834\u3002<\/p>\n<p>\u30c6\u30ec\u30d3CM\u306a\u3069\u306e\u30de\u30b9\u5e83\u544a\u3068\u6bd4\u3079\u3066\u4f4e\u4e88\u7b97\u3067\u51fa\u7a3f\u3067\u304d\u308b\u30e1\u30c7\u30a3\u30a2\u304c\u591a\u3044\u305f\u3081\u3001\u52d5\u753b\u5e83\u544a\u3092\u4f7f\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3082\u3046\u3068\u8003\u3048\u3066\u3044\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u3057\u304b\u3057\u3001\u305f\u3060\u52d5\u753b\u3092\u4f5c\u3063\u3066\u51fa\u7a3f\u3059\u308b\u3060\u3051\u3067\u306f\u9ad8\u3044\u52b9\u679c\u306f\u5f97\u3089\u308c\u307e\u305b\u3093\u3002<\/strong><span style=\"background-color: #ffff00;\"><strong>\u52d5\u753b\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u306e\u306f\u3001\u300c\u3053\u306e\u52d5\u753b\u3067\u306a\u306b\u3092\u5b9f\u73fe\u3055\u305b\u305f\u3044\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u76ee\u6a19\u3092\u306f\u3063\u304d\u308a\u3055\u305b\u3066\u304a\u304f\u3053\u3068<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u76ee\u6a19\u3092<span style=\"color: #ff0000;\"><strong>\u300cKPI\uff08Key Performance Indicator\uff09\u300d<\/strong><\/span>\u3068\u547c\u3073\u3001\u52d5\u753b\u5e83\u544a\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u52d5\u753b\u5e83\u544a\u904b\u7528\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u4f01\u696d\u62c5\u5f53\u8005\u306b\u5411\u3051\u3066<\/p>\n<div class=\"sc_frame_wrap orange\">\n<div class=\"sc_frame \">\n<ul style=\"margin-bottom: 1.2em; padding-right: 2em; padding-left: 2em; color: #333333;\">\n<li><strong>KPI\u3068\u306f\u306a\u306b\u304b\uff1f<\/strong><\/li>\n<li><strong>\u52d5\u753b\u5e83\u544a\u306b\u304a\u3051\u308bKPI\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/tsuta-world.com\/manga\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8aac\u660e\u7528\u30fbPR \u7528\u306e\u52d5\u753b\u3092\u691c\u8a0e\u3055\u308c\u3066\u3044\u308b\u65b9\u3078<\/a><\/p>\n<hr \/>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#TSUTA-WORLD\"><span class=\"toc_number toc_depth_1\">1<\/span> \u52d5\u753b\u5236\u4f5c\u4f9d\u983c\u306a\u3089TSUTA-WORLD\n\u30a2\u30cb\u30e1\/\u5b9f\u5199 \u5bfe\u5fdc<\/a><\/li><li><a href=\"#KPI\"><span class=\"toc_number toc_depth_1\">2<\/span> KPI\u3068\u306f\u4f55\u304b\uff1f<\/a><\/li><li><a href=\"#KPI-2\"><span class=\"toc_number toc_depth_1\">3<\/span> \u52d5\u753b\u5e83\u544a\u306b\u304a\u3051\u308bKPI\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/a><ul><li><a href=\"#STEP1\"><span class=\"toc_number toc_depth_2\">3.1<\/span> STEP1:\u5e83\u544a\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/a><\/li><li><a href=\"#STEP2KPI\"><span class=\"toc_number toc_depth_2\">3.2<\/span> STEP2:\u76ee\u7684\u306b\u5408\u3063\u305fKPI\u3092\u5b9a\u3081\u308b<\/a><ul><li><a href=\"#i\"><span class=\"toc_number toc_depth_3\">3.2.1<\/span> \u8a8d\u77e5\u304b\u3089\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_3\">3.2.2<\/span> \u691c\u8a0e\u304b\u3089\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_3\">3.2.3<\/span> \u884c\u52d5\u304b\u3089\u6c7a\u3081\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#STEP3KPI\"><span class=\"toc_number toc_depth_2\">3.3<\/span> STEP3:KPI\u306b\u5408\u3046\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c4\u30fc\u30eb\u3092\u9078\u3076<\/a><\/li><li><a href=\"#STEP4\"><span class=\"toc_number toc_depth_2\">3.4<\/span> STEP4:\u52b9\u679c\u6539\u5584\u3092\u884c\u3046<\/a><\/li><\/ul><\/li><li><a href=\"#KPI-3\"><span class=\"toc_number toc_depth_1\">4<\/span> KPI\u306f\u5b89\u6613\u306b\u5909\u3048\u306a\u3044<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2 style=\"text-align: center;\"><span id=\"TSUTA-WORLD\">\u52d5\u753b\u5236\u4f5c\u4f9d\u983c\u306a\u3089TSUTA-WORLD<br \/>\n\u30a2\u30cb\u30e1\/\u5b9f\u5199 \u5bfe\u5fdc<\/span><\/h2>\n<div style=\"background-color: #ffffee;\">\n<p style=\"text-align: center;\"><strong>\u304a\u5ba2\u69d8\u304b\u3089\u6b21\u306e\u3088\u3046\u306a\u304a\u58f0\u3092\u3044\u305f\u3060\u3044\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"background-color: #ffff00;\">TSUTA-WORLD\u306b\u300c\u52d5\u753b\u5236\u4f5c\/\u52d5\u753b\u5e83\u544a\u300d\u5bfe\u5fdc\u3092\u4f9d\u983c\u3055\u308c\u305f\u304a\u5ba2\u69d8\u306e\u58f0<\/span><\/strong><br \/>\n\u30fb\u4f1d\u308f\u3089\u306a\u304b\u3063\u305f\u5546\u6750\u4f1d\u308f\u308b\u3088\u3046\u306b\u306a\u308a\u3001<strong><span style=\"background-color: #ffff00;\">\u7d50\u679c\u58f2\u4e0a\u304c\u5897\u3048\u9867\u5ba2\u304c\u500d<\/span><\/strong>\u306b\u306a\u3063\u305f\u3002<br \/>\n\u30fb\u4f5c\u3063\u3066\u3082\u3089\u3063\u305f\u52d5\u753b\u306e\u304a\u304b\u3052\u3082\u3042\u308a<strong><span style=\"background-color: #ffff00;\">\u554f\u3044\u5408\u308f\u305b\u304c\u5897\u3048<\/span><\/strong>\u3001\u3053\u308c\u4ee5\u4e0a\u5897\u3048\u308b\u3068\u5bfe\u5fdc\u3067\u304d\u306a\u3044\u72b6\u614b\u306b\u306a\u3063\u305f\u3002<br \/>\n\u30fb<span style=\"background-color: #ffff00;\"><strong>\u6c42\u4eba\u52d5\u753b<\/strong><\/span>\u3092\u4f5c\u3063\u3066\u3082\u3089\u3044\u3001\u793e\u5185\u306e\u30b5\u30fc\u30d3\u30b9\u3068\u96f0\u56f2\u6c17\u3092\u7406\u89e3\u3057\u3066\u3044\u308b<strong><span style=\"background-color: #ffff00;\">\u78ba\u5ea6\u306e\u9ad8\u3044\u30a8\u30f3\u30c8\u30ea\u30fc\u304c\u5897\u3048\u305f<\/span><\/strong>\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\uff08YOUTUBE)<\/strong><br \/>\n\u52d5\u753b\u30b5\u30f3\u30d7\u30eb\uff1a<a href=\"https:\/\/www.youtube.com\/@tsutaworld733\/videos\">https:\/\/www.youtube.com\/@tsutaworld733\/videos<\/a><\/p>\n<div class=\"button shadow block custom\" style=\"text-align: center;\"><a style=\"background-color: #dd3333; color: #fff;\" href=\"https:\/\/tsuta-world.com\/lp\/\" class=\"big\" target=\"_blank\" rel=\"noopener\"><i class=\"fa fa-arrow-circle-right before\" aria-hidden=\"true\"><span>fa-arrow-circle-right<\/span><\/i>\u52d5\u753b\u5236\u4f5c\u306e\u76f8\u8ac7\u306f\u3053\u3061\u3089<\/a> <a href=\"https:\/\/tsuta-world.com\/contact\/\" class=\"big\" target=\"_blank\" rel=\"noopener\" style=\"background-color: #dd3333; color: #fff;\"><i class=\"fa fa-arrow-circle-right before\" aria-hidden=\"true\"><\/i>\u5236\u4f5c\u898b\u7a4d\u306e\u76f8\u8ac7\u306f\u3053\u3061\u3089<\/a> <a href=\"https:\/\/tsuta-world.com\/contact\/\" class=\"big\" target=\"_blank\" rel=\"noopener\" style=\"background-color: #dd3333; color: #fff;\"><i class=\"fa fa-arrow-circle-right before\" aria-hidden=\"true\"><\/i>\u52d5\u753b\u5e83\u544a\u306e\u76f8\u8ac7\u306f\u3053\u3061\u3089<\/a><\/div>\n<\/div>\n\n<h2><span id=\"KPI\">KPI\u3068\u306f\u4f55\u304b\uff1f<\/span><\/h2>\n<p>\u300cKPI\uff08Key Performance Indicator\uff09\u300d\u3068\u306f\u3001\u65e5\u672c\u8a9e\u3067<span style=\"color: #ff0000;\"><strong>\u300c\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u300d<\/strong><\/span>\u3068\u3044\u3044\u307e\u3059\u3002<br \/>\n<span style=\"color: #ff0000;\"><strong>\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u76ee\u6a19\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u6570\u5b57\u6307\u6a19<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<p><strong>\u52d5\u753b\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u306f\u3001KPI\u3092\u3057\u3063\u304b\u308a\u3068\u8a2d\u5b9a\u3057\u3001\u9054\u6210\u5ea6\u5408\u3092\u691c\u8a3c\u30fb\u78ba\u8a8d\u3057\u306a\u304c\u3089\u6539\u5584\u70b9\u3092\u767a\u898b\u3057\u3001\u3055\u3089\u306b\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u65bd\u7b56\u3092\u8003\u3048\u3066\u6700\u9069\u5316\u3092\u306f\u304b\u3063\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207<\/strong>\u3067\u3059\u3002<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/tsuta-world.com\/manga\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4f1d\u308f\u308b\u52d5\u753b\u65e5\u672c\u4e00\u306e\u52d5\u753b\u5236\u4f5c\u4f1a\u793e\u3092\u304a\u63a2\u3057\u306e\u65b9<\/a><\/p>\n<hr \/>\n<h2><span id=\"KPI-2\">\u52d5\u753b\u5e83\u544a\u306b\u304a\u3051\u308bKPI\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/span><\/h2>\n<p>\u3067\u306f\u3001\u52d5\u753b\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308bKPI\u306f\u3069\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3059\u308c\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u30924STEP\u3067\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"STEP1\">STEP1:\u5e83\u544a\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/span><\/h3>\n<p>\u307e\u305a\u306f\u3001\u52d5\u753b\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308b\u76ee\u7684\u3092\u306f\u3063\u304d\u308a\u3068\u6c7a\u3081\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u5f93\u6765\u306e\u30c6\u30ec\u30d3CM\u3067\u3042\u308c\u3070\u3001\u4f01\u696d\u306e\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u5e45\u5e83\u3044\u4e16\u4ee3\u306b\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<p>\u52d5\u753b\u5e83\u544a\u306b\u304a\u3044\u3066\u3082\u3001\u300e\u8a8d\u77e5\u300f\u306e\u305f\u3081\u306b\u51fa\u7a3f\u3059\u308b\u30b1\u30fc\u30b9\u306f\u591a\u3005\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057<span style=\"background-color: #ffff00;\"><strong>\u52d5\u753b\u5e83\u544a\u306e\u5834\u5408\u3001\u51fa\u7a3f\u3067\u304d\u308b\u30e1\u30c7\u30a3\u30a2\u304c\u8c4a\u5bcc\u306b\u5b58\u5728\u3057\u4f5c\u54c1\u6642\u9593\u306e\u5236\u7d04\u3082\u3086\u308b\u3044\u3053\u3068\u304b\u3089\u3001\u30c6\u30ec\u30d3CM\u306b\u6bd4\u3079\u3066\u3088\u308a\u67d4\u8edf\u306b\u76ee\u7684\u3092\u8a2d\u5b9a\u3067\u304d\u308b<\/strong><\/span>\u306e\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4f7f\u3044\u65b9\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u52d5\u753b\u3067\u8a34\u6c42\u3057\u3066\u8cfc\u5165\u3092\u300e\u691c\u8a0e\u300f\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u76ee\u7684\u306b\u3059\u308b\u30b1\u30fc\u30b9\u3084\u3001\u5b9f\u969b\u306b\u8cc7\u6599\u53d6\u308a\u5bc4\u305b\u3084\u8cfc\u5165\u306a\u3069\u306e\u300e\u884c\u52d5\u300f\u3092\u76ee\u7684\u306b\u3059\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001<strong>\u52d5\u753b\u5e83\u544a\u51fa\u7a3f\u306e\u969b\u306b\u306f\u5927\u304d\u304f\u5206\u3051\u3066<span style=\"color: #ff0000;\">\u300e\u8a8d\u77e5\u300f\u300e\u884c\u52d5\u300f\u300e\u691c\u8a0e\u300f<\/span>\u306e\u3044\u305a\u308c\u304b\u306e\u76ee\u7684\u3092\u8a2d\u5b9a\u3057\u3001<span style=\"color: #ff0000;\">\u95a2\u4fc2\u8005\u5168\u54e1\u3067\u3057\u3063\u304b\u308a\u3068\u5171\u901a\u8a8d\u8b58\u3092\u6301\u3063\u3066\u304a\u304f<\/span>\u3053\u3068\u304c\u91cd\u8981<\/strong>\u3067\u3059\u3002<br \/>\n\u3053\u306e\u76ee\u7684\u306b\u3088\u3063\u3066\u3001\u52d5\u753b\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u65b9\u5411\u6027\u3082\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"STEP2KPI\">STEP2:\u76ee\u7684\u306b\u5408\u3063\u305fKPI\u3092\u5b9a\u3081\u308b<\/span><\/h3>\n<p>\u76ee\u7684\u3092\u6c7a\u3081\u305f\u3089\u3001\u3044\u3088\u3044\u3088KPI\u3092\u5b9a\u3081\u307e\u3059\u3002<br \/>\n\u3068\u306f\u3044\u3063\u3066\u3082\u3001\u52d5\u753b\u5e83\u544a\u306b\u304a\u3051\u308b\u6570\u5b57\u6307\u6a19\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"sc_frame_wrap orange\">\n<div class=\"sc_frame \">\n<ul>\n<li><strong>\u518d\u751f\u56de\u6570<\/strong><\/li>\n<li><strong>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3(\u5e83\u544a\u306e\u8868\u793a\u56de\u6570)<\/strong><\/li>\n<li><strong>\u30e6\u30cb\u30fc\u30af\u8996\u8074\u8005\u6570(\u3069\u308c\u304f\u3089\u3044\u306e\u4eba\u6570\u304c\u52d5\u753b\u3092\u8996\u8074\u3057\u305f\u304b)<\/strong><\/li>\n<li><strong>\u30af\u30ea\u30c3\u30af\u6570\/\u7387<\/strong><\/li>\n<li><strong>\u518d\u751f\u6642\u9593<\/strong><\/li>\n<li><strong>\u8996\u8074\u5b8c\u4e86\u6570\/\u7387<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>\u3053\u308c\u3060\u3051\u306e\u9805\u76ee\u306e\u4e2d\u304b\u3089\u3001\u300c\u5177\u4f53\u7684\u306b\u306f\u4f55\u3092KPI\u306b\u3057\u305f\u3089\u3044\u3044\u306e\uff1f\u300d\u3068\u60a9\u307f\u307e\u3059\u3088\u306d\u3002<br \/>\n<span style=\"color: #ff0000;\"><strong>\u5b9f\u306f\u3001\u6700\u521d\u306b\u5b9a\u3081\u305f\u76ee\u7684\u306b\u3088\u3063\u3066KPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u306a\u304a\u3001KPI\u306f1\u3064\u306b\u7d5e\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u6700\u3082\u91cd\u8981\u306a\u30e1\u30a4\u30f3KPI\u3001\u30b5\u30d6KPI\u306a\u3069\u8907\u6570\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u9054\u6210\u7387\u3092\u307f\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h4><span id=\"i\">\u8a8d\u77e5\u304b\u3089\u6c7a\u3081\u308b<\/span><\/h4>\n<p>\u76ee\u7684\u304c\u300e\u8a8d\u77e5\u300f\u306e\u5834\u5408\u3001\u300c\u307e\u305a\u306f\u305f\u304f\u3055\u3093\u306e\u4eba\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5b58\u5728\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u300d\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<br \/>\n\u307e\u305a\u306f\u591a\u304f\u306e\u4eba\u306e\u76ee\u306b\u89e6\u308c\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3001\u4e3b\u306b\u6b21\u306e\u6307\u6a19\u3092KPI\u306b\u5b9a\u3081\u307e\u3059\u3002<\/p>\n<div class=\"sc_frame_wrap orange\">\n<div class=\"sc_frame \">\n<ul style=\"margin-bottom: 1.2em; padding-right: 2em; padding-left: 2em;\">\n<li><strong>\u518d\u751f\u56de\u6570<\/strong><\/li>\n<li><strong>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3(\u5e83\u544a\u306e\u8868\u793a\u56de\u6570)<\/strong><\/li>\n<li><strong>\u30e6\u30cb\u30fc\u30af\u8996\u8074\u8005\u6570(\u3069\u308c\u304f\u3089\u3044\u306e\u4eba\u6570\u304c\u52d5\u753b\u3092\u8996\u8074\u3057\u305f\u304b)<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><span style=\"color: #333333;\">\u307b\u304b\u306b\u3082\u3001\u5b9a\u671f\u7684\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306a\u3069\u3092\u5b9f\u65bd\u3057\u3066\u8a08\u6e2c\u3059\u308b\u300c\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u300d\u300c\u5e83\u544a\u60f3\u8d77\u5ea6\u300d\u3092KPI\u306b\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h4><span id=\"i-2\">\u691c\u8a0e\u304b\u3089\u6c7a\u3081\u308b<\/span><\/h4>\n<p>\u76ee\u7684\u304c\u300e\u691c\u8a0e\u300f\u306e\u5834\u5408\u3001\u300c\u305d\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u3069\u308c\u3060\u3051\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3048\u308b\u304b\u300d\u304c\u91cd\u8981\u8996\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<br \/>\n\u305d\u306e\u305f\u3081\u3001\u52d5\u753b\u3078\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u8a08\u6e2c\u3067\u304d\u308b\u6307\u6a19\u3092KPI\u306b\u5b9a\u3081\u307e\u3059\u3002<\/p>\n<div class=\"sc_frame_wrap orange\">\n<div class=\"sc_frame \">\n<ul>\n<li><strong>\u8996\u8074\u5b8c\u4e86\u6570\/\u7387<\/strong><\/li>\n<li><strong>\u518d\u751f\u6642\u9593<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<ul><\/ul>\n<p>\u307b\u304b\u306b\u3082\u3001\u5b9a\u671f\u7684\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306a\u3069\u3092\u5b9f\u65bd\u3057\u3066\u8a08\u6e2c\u3059\u308b\u300c\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u95a2\u5fc3\u5ea6\u30fb\u95a2\u5fc3\u5ea6\u300d\u3092KPI\u306b\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4><span id=\"i-3\">\u884c\u52d5\u304b\u3089\u6c7a\u3081\u308b<\/span><\/h4>\n<p>\u76ee\u7684\u304c\u300e\u884c\u52d5\u300f\u306e\u5834\u5408\u3001\u300c\u8cfc\u5165\u3084\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u3066\u3082\u3089\u3046\u300d\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<br \/>\n\u5358\u7d14\u306b\u52d5\u753b\u306b\u95a2\u3059\u308b\u6570\u5b57\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u8cfc\u5165\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u6570\/\u7387\u3092\u8a08\u6e2c\u3067\u304d\u308b\u6307\u6a19\u3092KPI\u306b\u5b9a\u3081\u307e\u3059\u3002<\/p>\n<div class=\"sc_frame_wrap orange\">\n<div class=\"sc_frame \">\n<ul>\n<li><strong>\u30af\u30ea\u30c3\u30af\u6570\/\u7387<\/strong><\/li>\n<li><strong>\u8cc7\u6599\u8acb\u6c42\u30fb\u554f\u3044\u5408\u308f\u305b\u6570<\/strong><\/li>\n<li><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\/\u7387(\u52d5\u753b\u5e83\u544a\u304b\u3089\u8cfc\u5165\u30b5\u30a4\u30c8\u3078\u30a2\u30af\u30bb\u30b9\u3057\u3066\u5b9f\u969b\u306b\u884c\u52d5\u3092\u8d77\u3053\u3057\u305f\u6570\/\u7387)<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h3><span id=\"STEP3KPI\">STEP3:KPI\u306b\u5408\u3046\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c4\u30fc\u30eb\u3092\u9078\u3076<\/span><\/h3>\n<p><span style=\"color: #ff0000;\"><strong>\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c4\u30fc\u30eb<\/strong><\/span>\u3068\u306f\u3001<span style=\"color: #ff0000;\"><strong>\u52d5\u753b\u306e\u518d\u751f\u56de\u6570\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u8a08\u6e2c\u30fb\u62bd\u51fa\u30fb\u8868\u793a\u3057\u3066\u304f\u308c\u308b\u30c4\u30fc\u30eb<\/strong><\/span>\u3067\u3059\u3002<br \/>\nKPI\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u3001\u305d\u308c\u305e\u308c\u306e\u6307\u6a19\u3092\u6b63\u3057\u304f\u8a08\u6e2c\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4ee3\u8868\u7684\u306a\u3082\u306e\u3068\u3057\u3066\u6b21\u306e\u30c4\u30fc\u30eb\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<div class=\"sc_frame_wrap orange\">\n<div class=\"sc_frame \">\n<ul style=\"margin-bottom: 1.2em; padding-right: 2em; padding-left: 2em; color: #333333;\">\n<li><strong>YouTube\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/strong><\/li>\n<li><strong>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/strong><\/li>\n<li><strong>AdWords<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c4\u30fc\u30eb\u306f\u3053\u307e\u3081\u306b\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n\u3067\u304d\u308c\u3070\u78ba\u8a8d\u3059\u308b\u65e5\u6642\u3092\u6c7a\u3081\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u65e5\u3005\u306e\u5909\u5316\u3092\u660e\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"STEP4\">STEP4:\u52b9\u679c\u6539\u5584\u3092\u884c\u3046<\/span><\/h3>\n<p>\u52d5\u753b\u5e83\u544a\u306f\u51fa\u7a3f\u3057\u305f\u3089\u7d42\u308f\u308a\u3001\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c4\u30fc\u30eb\u306e\u30c7\u30fc\u30bf\u304b\u3089KPI\u306b\u5bfe\u3059\u308b\u9054\u6210\u5ea6\u3092\u78ba\u8a8d\u3057\u3001\u52b9\u679c\u6539\u5584\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u51fa\u3066\u3044\u308b\u52d5\u753b\u5e83\u544a\u306e\u914d\u4fe1\u3092\u62e1\u5927\u3057\u305f\u308a\u3001\u52d5\u753b\u5e83\u544a\u3092\u505c\u6b62\u3055\u305b\u305f\u308a\u3068\u3044\u3063\u305f\u6700\u9069\u5316\u3092\u56f3\u3063\u3066\u3044\u304f\u306e\u3067\u3059\u3002<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/tsuta-world.com\/manga\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8aac\u660e\u7528\u30a2\u30cb\u30e1\u52d5\u753b\u3068\u3057\u3066\u65e5\u672c\u4e00\u306e\u4f1a\u793e\u306f\u3053\u3061\u3089<\/a><\/p>\n<hr \/>\n<h2><span id=\"KPI-3\">KPI\u306f\u5b89\u6613\u306b\u5909\u3048\u306a\u3044<\/span><\/h2>\n<p><span style=\"color: #ff0000;\"><strong>KPI<\/strong><\/span>\u306f\u3001<span style=\"color: #ff0000;\"><strong>\u300c\u6700\u3082\u91cd\u8996\u3059\u3079\u304d\u6570\u5b57\u306f\u4f55\u304b\u300d\u3092\u5b9a\u3081\u305f\u6570\u5b57<\/strong><\/span>\u3067\u3059\u3002<br \/>\n\u3046\u307e\u304f\u76ee\u7684\u306b\u5bfe\u3059\u308b\u6210\u679c\u304c\u51fa\u3066\u3044\u306a\u3044\u5834\u5408\u3067\u3082\u3001KPI\u306f\u5b89\u6613\u306b\u5909\u3048\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u308c\u3088\u308a\u3082\u3001\u52d5\u753b\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u898b\u76f4\u3057\u3084\u3001\u5e83\u544a\u306e\u914d\u4fe1\u30e1\u30c7\u30a3\u30a2\u3084\u65b9\u6cd5\u306e\u5909\u66f4\u3068\u3044\u3063\u305f\u65bd\u7b56\u898b\u76f4\u3057\u3092\u304a\u3053\u306a\u3063\u3066\u6539\u5584\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a href=\"https:\/\/tsuta-world.com\/manga\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5f93\u696d\u54e1\u304c\u304a\u3059\u3059\u3081\u3059\u308b\u52d5\u753b\u5236\u4f5c\u4f1a\u793e\u30e9\u30f3\u30ad\u30f3\u30b0\uff11\u4f4d\u306f\u3069\u3053\uff1f<\/a><\/p>\n<hr \/>\n<h2><span id=\"i-4\">\u307e\u3068\u3081<\/span><\/h2>\n<p>\u3053\u3053\u307e\u3067\u52d5\u753b\u5e83\u544a\u306b\u304a\u3051\u308bKPI\u306b\u3064\u3044\u3066\u3001\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>KPI\u306f\u3001\u52d5\u753b\u5e83\u544a\u3092\u5236\u4f5c\u3059\u308b\u4e0a\u3067\u3068\u3066\u3082\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<br \/>\n\u30c1\u30fc\u30e0\u5168\u54e1\u3067\u5171\u6709\u3057\u3001\u540c\u3058\u76ee\u7dda\u3067\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u65bd\u7b56\u3092\u8003\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff01<\/p>\n<p>---------------<\/p>\n<div dir=\"ltr\">\u3053\u3053\u307e\u3067\u52d5\u753b\u5e83\u544a\u306b\u304a\u3051\u308bKPI\u306b\u3064\u3044\u3066\u3001<wbr \/>\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/div>\n<div dir=\"ltr\"><b>\u4ed6\u306b\u3082\u682a\u5f0f\u4f1a\u793e\u30d5\u30eb\u30b9\u30d4\u30fc\u30c9\u304c\u904b\u55b6\u3059\u308b\u300cGrowthSeed\u300d<wbr \/>\u306e\u300c<a href=\"https:\/\/growthseed.jp\/experts\/sns\/youtube-kpi\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/growthseed.jp\/experts\/sns\/youtube-kpi\/&amp;source=gmail&amp;ust=1680778388112000&amp;usg=AOvVaw0a8gn2BxNP3B1LFG-cFZqU\" rel=\"noopener\">YouTube\u904b\u7528\u306eKPI\u8a2d\u5b9a\u30ac\u30a4\u30c9\uff01<wbr \/>\u6700\u9069\u306a\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u904b\u7528\u3059\u308b\u305f\u3081\u306b<\/a>\u300d\u306b\u3066<\/b><\/div>\n<div dir=\"ltr\"><b>YouTube\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u904b\u7528\u3059\u308b\u305f\u3081\u306eKPI\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057<wbr \/>\u3066\u3044\u307e\u3059\u3002\u4f75\u305b\u3066\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/b><\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\">KPI\u306f\u3001\u52d5\u753b\u5e83\u544a\u3092\u5236\u4f5c\u3059\u308b\u4e0a\u3067\u3068\u3066\u3082\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<br \/>\n\u30c1\u30fc\u30e0\u5168\u54e1\u3067\u5171\u6709\u3057\u3001<wbr \/>\u540c\u3058\u76ee\u7dda\u3067\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u65bd\u7b56\u3092\u8003\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff01<\/div>\n<div dir=\"ltr\">--------------<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u6570\u5e74\u3001\u6025\u6210\u9577\u3057\u7d9a\u3051\u3066\u3044\u308b\u52d5\u753b\u5e83\u544a\u5e02\u5834\u3002 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